February 10, 2012

Taking the Plunge – Snow Skiing Tips for the Beginner – Part 1

Remember the Peter Stuyvesant cigarette ad they used to show in the movie theatre … the one with the beautiful models playing in a winter paradise of crisp clean snow, wide open spaces and the commanding presence of the mountains towering in the crystal clear air? (I know I’m showing my age, but bear with me a moment.)

They (the cigarette company) were hell bent on showing you the lifestyle of the rich and famous and making you wish you had it… Well, snow skiing is one of those recreational activities that takes you one step closer to living the Lifestyle!

So here is a short guide to Snow Skiing for Beginners.

Tip # 1- Get Some Lessons

You’ve made the decision to boldly venture where you’ve never gone before – balanced precariously on small slender pieces of wood & metal on a slippery surface that will get you all wet. Sounds simple and easy enough, but it takes a lot of courage to get out on that limb for other people to see just how green you really are. But even one lesson will build your confidence, lessen your fear and help you appreciate the grace and beauty of cross-country skiing.

It’s essential to take a lesson early in your skiing career to help you get the basics such as balance, control and stopping under your belt on a flattish surface before you take on the slopes. You won’t get all of it down pat in the first run – you’ll slowly apply and perfect them as you continue – but being aware of them will help you gain confidence. Skiing is a confidence sport – the more confidence you have in your own ability, the better you’ll be able to cope with what the slopes throw at you!

And you don’t need to fork out the big bucks for private lessons either. Lessons in small groups help you learn from other’s mistakes, not to mention building camaraderie with other newbies like yourself.

Most Ski Resorts offer beginners classes so be sure to check it out with your chosen ski resort and reserve your spot in the first class on offer on the day you arrive.

Whether you’re a total novice having never ventured onto skis in your life before or been on the slopes a couple of times, regular lessons in your burgeoning skiing career will help you to improve your skills, correct any bad habits you might have picked up and set your skis on the path to total enjoyment and freedom.

Remember, speaking to experts and more advanced students is still the best way of getting all the practical info you need.

About this Author

Yolande runs the site [http://www.skiingtips.org] which is a collection of skiing tips from the Beginner to the Expert Skiier. To read part 2 in this series, please visit Snow Skiing Tips for the Beginner [http://www.skiingtips.org/Taking-The-Plunge-Snow-Skiing-Tips-For-The-Beginner-Part-2.php]

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February 8, 2012

Public Speaking: International Perspective on Humor

United States public speaking audiences are becoming more and more diverse. It is your responsibility as a public speaker to be aware of and acknowledge significant portions of the audience that come from differing backgrounds. If you are speaking in a different country, again, it is up to you to find out about local customs and types of humor that are appreciated in that locale. The response to humor is quite different for different cultures. Paying close attention to this fact will give you a greater chance of connecting with international audiences in and out of the U.S. You will also be more aware of etiquette and customs that will make you a welcome speaker anywhere you go.

If you are not familiar with your intended audience, in your pre- program research you might ask, ‘How diverse is your group? Or do you have members from other countries?’ The answers to these questions will help you plan your strategy for connecting with a particular audience.

I was doing my planning for a speech in Baltimore, Maryland and found out that twenty-five percent of the audience was Asian Indian. I knew nothing about the Indian culture and didn’t have long to plan. What I did know was the Dunkin’ Donut store near my home was owned and run by Indians. That was a good excuse to stop in, down a few eclairs, and do some research. I told the proprietor what I was trying to accomplish and he was glad to help. Out of all the information he gave me about humor in India, I only used one line. That was all it took to connect. The line was, ‘I want to tell all my new Indian friends I’m sorry Johnny Lever couldn’t make it.’ Johnny Lever was one of the top comedians in India. They lit up and I went on with the program.

If your local donut shop isn’t run by the appropriate nationality for your next speaking engagement, don’t worry. There are other sure-fire methods to get the information you need. If you are speaking outside the US, get the opinion of local people before you attempt to use humor. If you are speaking in the U.S., seek out members of the nationality to whom you are speaking. If you don’t happen to know any, you can always call their embassy. I’ve called our State Department, The World Bank, Voice of America and many other public agencies for information. Just tell the receptionist you want to speak to someone from the country of interest. Don’t forget to tell them you want to converse in English.

In Hong Kong you would never beckon someone by putting your hand out and curling your index finger back and forth. Why? Read on.

When speaking to foreign audiences you must check your humor carefully so you don’t accidentally offend someone. In some countries you may hear people openly joking on television or in public about subjects that would be taboo in the U.S. That doesn’t mean you can attempt to joke about the same subjects in your presentation.

Even if your speaking humor is OK, you need to become familiar with other customs in the country in which you are speaking. Customs are quite different around the world. It is easy to make mistakes when you are in a totally new environment. You’ll never get the audience to laugh if you accidentally do something offensive. A good resource that gives you a fun look at customs in other countries is the book ‘Gestures: The Do’s and Taboos of Body Language Around the World’ by Roger Axtell. This book gives lots of information on things to do and not to do in public when in a foreign country. Here’s just a few serious mistakes that could easily be made during a speaking engagement that would offend:

1. In Columbia if you wanted to show the height of an animal you would hold your arm out palm down and raise it to the appropriate height. If you are trying to show the height of a person, you do the same thing, but your palm is on edge. So, if you meant to show the height of a person, but you did it palm down as we normally would in the U.S., you would have either insulted the person by treating he or she like an animal or you would have confused your audience because they would now think that you were actually talking about an animal that had the name of a person. See how crazy this can get.

2. I’ve got another animal problem for you. In Hong Kong, Indonesia and Australia you would never beckon someone by putting your hand out and curling your index finger back and forth (like you might do to coax someone on stage with you). This gesture is used to call animals and/or ladies of the night and would be offensive to your audience.

3. In Latin American and the Middle East people stand much closer while conversing. If you were interacting with a person from one of these cultures during a public speaking engagement and you backed away to keep a normal U.S. personal space, you would be sending a very unfriendly message. Asians, however typically stand farther apart. Your understanding of this will keep you from chasing them all over the stage. Keep this in mind too if you go into the audience to interact with them. Since they are seated, you control the interpersonal space.

Sometimes your mistakes are funny. Hermine Hilton, the well known memory expert, tells of a speaking engagement in Nigeria where she tried to pronounce the names of members of the audience and innocently added sexual innuendo. She said everyone was falling on the floor with laughter. Most foreign audiences do appreciate your effort to speak their language.

Here’s a few more international public speaking tips I’ve run across:

1. You might think you are putting your audience to sleep in Japan, but don’t worry. In Japan it is common to show concentration and attentiveness in public by closing the eyes and nodding the head up and down slightly. — Then again, maybe you really are boring.

2. Applause is accepted as a form of approval in most areas of the world. In the United States the applause is sometimes accompanied by whistling. If you hear whistles in many parts of Europe, you better run because it is a signal of disapproval.

3. If you were finishing a speaking engagement in Argentina and you waved goodbye, U.S. style, the members of the audience might all turn around and come back to sit down. To them the wave means, ‘Hey! Come back.’ In other parts of Latin American and in Europe the same wave means ‘no.’

The book I previously mentioned has hundreds of tips that will help keep the audience on your side when you present outside the U. S. Another good and inexpensive source of international background information is the ‘Culturgram’ published by the David M. Kennedy Center for International Studies, which is part of Brigham Young University, located in Provo, Utah.

Each ‘Culturgram’ is a four page newsletter that gives you an easy to understand overview of the country of your choice. It includes customs and common courtesies, along with information about the people and their lifestyle. References point you toward additional study resources. Currently ‘Culturgrams’ are available for 118 countries.

Visual

Regardless of one’s nationality and culture, cartoons and comic strips are the most universally accepted format for humor. A good resource is Witty World International Cartoon Magazine by Creators Syndicate 310-337-7003. If you are speaking to a small group you can hold up the magazine or pass it around. If you want to use the cartoon or comic strip in a visual, you may need permission from the copyright holder. Always read the caption for a foreign audience and give them time to mentally translate what you say. It may take what seems to be forever (4-6 seconds) for the idea to sink in.

Cartoons and comic strips are seen in newspapers and magazines in most areas of the world. Newsstands in large cities usually have foreign periodicals, or you may find them in large libraries. It might be fun to collect cartoons and comic strips when you travel so you have a ready supply when you need one for a speech.

Be careful about your selection of cartoons. Many American cartoons would totally bomb if used outside the U.S. Much of our humor is based on making fun of someone else. This type of humor is not understood in most areas of the world and is considered disrespectful.

Other forms of visual humor that transcend most cultural barriers are juggling and magic. I don’t do either, but good resources are available. Speaking With Magic is a book by Michael Jeffreys that not only teaches you simple tricks, but gives you the points you can relate to the trick. I got my copy from Royal Publishing, Box 1120, Glendora, CA 91740 Phone (626) 335-8069. For juggling and other magic books call or write for Morris Costume’s Catalog, 3108 Monroe Road, Charlotte, NC 28205 Phone (704) 332-3304. There is a charge for the catalog, but it’s worth it.

Words

Terminology is different in most areas of the world even if the country is English based. Highly tested humor that would work anywhere in the U.S. may fall flat in another country simply because the audience doesn’t understand one of the words. For example, in Australia, public speaking break out sessions are called syndicates. If you were making a joke that used the word syndicate, you may totally confuse the audience and they won’t laugh. People from most other countries will not relate easily if you mention miles per gallon or miles per hour. You should avoid speaking about seasons, sports figures or celebrities that don’t have world-wide name recognition. Rethink all humor you normally use and try to find problematic words. This is difficult to do by yourself. Try to find a person familiar with the local culture to help you.

When using translators, humor is tougher because timing and word play don’t translate well. You might have to slow down considerably because of interpretation. Some speakers use half sentences to keep up the pace. This is very difficult and requires practice.

Speakers have been known to have fun with interpreters (of course, I would never do this). An unnamed speaker I know purposely mumbled to his interpreter to see what would happen. The interpreter mumbled back. Then the speaker mumbled again. It was hilarious.

Even when the audience speaks English they may not be able to understand your accent. Check with locals to see if you can be easily understood. You may have to adjust your normal delivery and rate of pitch slightly.

Art Gliner, a long- time humor trainer, gave me this tip: He learns how to say Happy New Year in the different languages represented in his audience. That technique always gets a laugh and the further away it is from New Years, the better. He also tells me a word of welcome in the native language works well too.

A few additional tips from around the world:

* In general, Asians tend not to show excitement. Thais are an exception. They want to have fun while they learn. Be sure to take lots of small gifts to give out and be prepared to receive some too.

* Do not expect standing ovations when speaking in public in Australia. It doesn’t seem to be part of their culture.

* Remember -the U.S. is the foreign country when you speak outside its borders. Lots of things can be different and you should be prepared. Many countries have different standard paper sizes and use two hole punches instead of three. Any video you plan to use must be converted to PAL. You may need a converter to operate equipment you bring with you.

* South of the border people don’t like us to refer to ourselves as Americans. We must remember that we are not the only ones. There are North Americans, Central Americans and South Americans.

* In Japan you should never use self-effacing humor during your public speaking engagement which is well received in American culture. Actually, the Japanese don’t like humor in seminars at all. Conversely, Australians love humor.

The point is that every culture has its likes and dislikes when it comes to humor. They also have customs that can be very different from our own. Your knowledge in this area will help you create a connection with your international audience. You must do your homework, but it is worth it because a laugh sounds the same and produces the same good feelings in any language.

Copyright © 1998 – 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. http://www.antion.com

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February 5, 2012

Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large

majority of Internet users. For many net users, online

marketing is seen as some foreign area of the web, populated

with silly get-rich-quick schemes and unsavory characters

ready to rip off the innocent and uninformed consumer at

the click of a mouse.

In fact, Internet marketing could not be further removed

from this unfaltering picture. In reality, Internet marketing

is populated mainly with hard working professionals promoting

and selling high quality brand products by many of the world’s

Top 500 companies.

Worldwide there are now over a billion Internet users,

representing one large global consumer base or marketplace.

The total amount of goods sold online has been steadily

increasing each year as the Internet gains in both popularity and

familiarity. Studies have shown people shop online because of

lower prices, a wider selection of products, easier comparison

shopping, and many just prefer not having to travel to stores

to make a purchase.

Handling all this online e-commerce is a whole sector of

companies, hosting providers, web designers, advertising

agencies… and so on. All this online commerce has also

given rise to a relatively new creature — the professional

Internet marketer. Someone who makes a lucrative living

helping facilitate, in one form or another, all this online

activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re

an Internet Marketer and that you work full time on the Internet;

you will receive some very skeptical looks and more than one

arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing

has become a viable alternative for many disgruntled professionals

dissatisfied with their working hours or conditions. It has become

a viable alternative for many people from all walks of life, from

the college student to the bored housewife to the retired doctor…

all are enjoying a part time or full time income from the comfort

of their homes.

And since the Internet is now practically available to everyone,

anywhere in the world — Internet marketing is a level playing field.

Anyone can make a full time or part time income from the web if

they truly desire it.

There are many forms of Internet marketing. There are many online

business models you can follow. There are countless ways to earn

a good honest income from the Internet. Which path you take

will be largely determined by your own work habits, your background

and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet

Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online

versions of their brick and mortar businesses. Even if

consumers don’t buy online, many use these sites for

gathering product information before buying in the

real world. A factor many savvy businesses are exploiting

in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything

from travel to banking to dating! Again, the Internet

can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who

have forged the methods and techniques of marketing online -

opt-in lists, mini-sites, article marketing, pay-per-click

advertising, joint ventures… a brief history populated with

such names as John Reese, Marlon Sanders, Ralph Wilson,

Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,

info products, workshops and web seminars — teaching

people how to market on the Internet. A marketer creating

his own product can prove very productive; as seen

by John Reese’s 2004 launch of Traffic Secrets, which earned

over a million dollars in one day. (Without a penny of paid

advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google

Adwords and other companies presents another viable marketing

route. Keywords (the exact words typed into a search engine)

fuel a large portion of the web’s activity, keyword marketing

has become a major driving force behind most of the economic

transactions on the web. This is a very lucrative sector for

those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants

who command high prices for positioning companies or products

in the top positions on the major search engines. Acquiring

organic Top 10 search results (SERPs) will greatly determine the

profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable

forms of Internet marketing is affiliate marketing. An online

marketer can join any affiliate program and promote its products

or services on the Internet. You market the products, find

customers for the company and receive a cut or commission

for each sale you make from your marketing efforts. These

commissions can run anywhere from 2% to over 50%. One affiliate

click can earn you anywhere from a few cents to several

hundreds of dollars.

Major third party affiliate programs or companies such as

Commission Junction, LinkShare, Amazon, Shareasale…

acts as a brokerage or go-between representing thousands of

Top Brand companies such as Sony, Apple, Dell… to online

affiliate marketers. Marketers can join a program such as

Commission Junction or LinkShare and be able to promote and

market hundred of top quality products or services online. They

can consolidate their affiliate marketing through these

third party programs.

Perhaps the most common business model for the majority

of online marketers is the last example, or a combination

of advertising and affiliate sales. Many work-from-home

professionals have adopted this business model. They have

created site or sites on the topic that interests them and

of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large

amount of targeted web traffic each day, making a nice income

can only be a matter of putting the Google Adsense code on

their pages and placing a few appropriate affiliate

links on their sites.

The more traffic these marketers deliver to their sites,

the more income they earn. The more unique content they create,

the more income they earn. The more web sites they design,

the more income they earn.

What many people outside of the web marketing field fail

to realize, the Internet is a 24/7/365 business. The Internet

is always on and working for you. It is automatically producing

income for you 24 hours of the day, while you’re sleeping, while

you’re enjoying a nice meal with friends, or even while you’re

on vacation.

Internet marketing can provide you with a lifestyle that is totally

liberating — you can live and work anywhere in the world. You can

be your own boss, set your own hours and work from the comfort

of your own home. Plus your whole online Internet business can be

automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to

suit your own work habits. Internet marketing is scalable, once

you have learned how to make your first dollar, it is only

a simple matter of repeating and scaling up what you did to

earn that dollar. Computers and the Internet makes it just as

easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn

more and more respect. It will become a well recognized profession

that many will aspire to and follow as a life long career. Mainly because

Internet marketing will give you the freedom rarely seen in any other

profession.

It offers you mobility, a high standard of living, and a working

environment that can’t be beat. It gives you the freedom to follow

your own interests and hobbies; all the while turning those interests

into viable revenue streams that supports the lifestyle of your

own choosing. When it is all said and done, earning a living just

doesn’t get any better than this.


The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools

For the lastest trade information in your own industry try: Free Industrial Magazine Subscriptions

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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Auto Repair Quotes – Are You Being Scammed? Here’s How to Tell

Do you need help making sense of auto repair quotes? If you’re like about 95% of Americans, you don’t know much about your car and you really don’t want to. You want to wake up, turn the key, and have the car do what it’s always done: drive to and from work. But on those gut wrenching mornings when the car won’t start, or there’s an evil little light on the dash, we know it’s time to telemarket the pros and hope we get a fair deal and not a sharp stick in the eye.

Now you’re in the shop They’re looking at your car, charging you for it, and when they walk into the waiting room, wiping the grease off their hands, how do you know the car repair estimates they rattle off aren’t complete works of fiction?

Let’s pause for a moment of clarity. Just what is an auto repair scam? We’d like to offer some auto repair help using this simple analogy… Going out to dinner.

Imagine walking into a restaurant any given night of the week. You’re craving (let’s say for sake of argument) a burger, fries and coke. You sit down, the waiter walks over, and before taking your order tells you about the specials. He tells you about their tender sirloin tips, sautéed in a cabernet butter sauce served with garlic mashed potatoes and delectable grilled asparagus spears drizzled with extra virgin olive oil. Your mouth begins to water, and you picture a glass of Shiraz to wash it all down.

Fast forward about an hour. You’re leaving full and happy having spent about $55 more than the original $12 you had planned on. Congratulations! You were just unsold.

Let’s repeat this experience and this time explore a scam… You order the burger, fries and coke. The waiter brings you the carrot plate with an orange juice, charges you for the steak, and then the valet refuses to give you your keys until you pay for the entire dinner including tip and a saganaki you never even knew they served.

Now THAT is a scam.

The truly insidious problem with car repair is how hard it can be to tell the difference. Unlike dinner, the inner workings of your transmission can be subject to interpretation.

The most powerful tool you have against auto repair scams is this: Stop using repair facilities who refuse to provide quality information over the phone or internet. We have a simple, hard and fast rule If a mechanic is not knowledgeable enough to provide at least basic, quality information when I contact them initially; he is not knowledgeable enough to be working on a vehicle. Period.

Service writers and technicians need to understand that the rest of the world lives in the information age. With the ability now for consumers to use free public resources (like IanAuto!) and get information to compare notes, mechanics must stop chanting the old mantra “Can’t tell you, won’t tell you! Bring it in and we’ll take a look”.

Auto Repair Quotes – You Need To Be Aware. You Are Not Helpless. You Do Have Choices The major reason for prescreening is that failure to do so opens you up to a host of potential scams and creepy, high pressure sales tactics.

How hard do you think it’ll be to reverse a mistake when your car is 6 feet in the air with the tires off and they’re pointing out fictitious emergencies?

And if the person on the phone is doing nothing but evading your direct questions, just picture the customer service if you have a problem later on.

Remember, there are some amazing auto service pros out there who will blow your mind with knowledge, honesty and willingness to share. People like this should be given a medal for saving customers on a daily basis. The best thing is they’re either a phone call our mouse click away!

Auto Repair Quotes – Understanding A Very Important Fact: While you should never use a mechanic who will not provide honest, direct answers to your questions, you must also know they will have to take a look at your car to give a realistic, accurate estimate. The truth is that almost 100% of car repair related situations do require a physical inspection by a trained service professional. Cars are highly complex machines and a problem with one system can frequently effect the performance of another.

For example: Check Engine Lights. These little buggers pop on when there’s an issue with a sensor buried in some deep, obscure system. We can all blame the manufacturers for not making this easy to diagnose. In situations like this, there is no way to get around a systems test. You will have to bring in your vehicle, the technician will have to plug in a diagnostic tool, and within about an hour (in most cases) you’ll have a solid idea of what’s wrong. But why can’t the technician tell you that?

We have called hundreds of shops across the country and have been hearing the same thing from close to 96% of them: “Nope, we can’t tell you anything until we see it.” Or “We don’t give any information over the phone, you’ll have to bring it in.” We’ve heard these exact two sentences so many times at this point, we’re starting to think there’s a mechanic’s phone call evasion phrase book!

Here’s a response directly from our database: This is a shop who knows how to answer your questions, even when there is no direct answer…

The “check engine” light is an indication something is wrong somewhere in your vehicle. What it’s saying is one or several sensors/components is failing or providing readings within specifications. Diagnosis and troubleshooting is required to determine the cause of the problem, and this will allow us to provide an accurate estimate regarding exactly what needs to be fixed. The cost for an initial diagnosis runs $X. You can expect the whole diagnosis process to take around an hour. Our technicians are trained to handle these problems and are available ASAP. Please call to set up an appointment.

Now isn’t that better than, “Nope. Can’t say until you bring it in”?

Auto Repair Quotes – The Most Astounding Fact Ever: Your answers are found in your mechanic’s questions. Even though having knowledge of your vehicle is the #1 way to avoid a scam, you can offset being less than informed by digging out good questions from the mechanic. There’s a simple reason for this; it shows they know what they’re talking about.

Because cars have become amazingly complex systems, you should not expect to get a diagnosis over the phone or online. But you should expect information. When you call a shop, the person who picks up the phone should be able to tell you something about something. They should also be able to ask you enough questions to draw out info and further highlight their knowledge and professionalism. They should also disclose if they have an inspection fee, disclose if that fee will be waived if you approve the work, and then be courteous enough to ask for an appointment.

Brakes, engine trouble, weird smells, and noises… in almost every auto repair related situation you must find a person who may not give you an exact answer, but will be able to tell you exactly why.

Auto Repair Quotes – Bottom Line: An up sell is offering premium parts instead of the basic stock; a scam is creating problems or lying about repairs needed. Scams can be avoided by finding a service pro who will directly address your questions and/or concerns. And while maybe not diagnosing your problem, at least offering quality information as to why.

Drew Turnbaugh is a spokesperson for Auto Repair Report. Auto Repair Report teaches drivers how to save thousands of dollars on Auto Repair [http://www.AutoRepairReport.com] costs… Without needing to become a mechanic! Check it out today!

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February 4, 2012

Fashion Marketing – Fashion Stores Meet Niche Marketing, Pareto, and the Long Tail

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches?

I like reading about pragmatic ideas to boost online sales of fashion goods, from apparel to accessories. I think that too much time is wasted in theorizing about internet marketing, and not acting about it.

Yet, I am going to talk about hard-core statisical studies and hype. Why?

Because I found in this month’s INC. magazine an article about niche marketing that made me connect together a lot of issues facing local apparel stores as well as big online fashion retailers.

Make money online by not carrying best-sellers

First, the article titled “A world without bestsellers” dabbles with buying patterns specific to internet consumers.

These patterns make up the Long Tail. You may or you may not know about it. For a concise explanation, go the Long Tail page on Wikipedia. Let’s just say that consumers can find and buy online products that a regular store could not carry. For instance, 40% of Amazon.com’s book sales reportedly consist in unknown titles that your regular Barnes and Noble cannot afford to carry in the bookstore next door.

The same seem to apply to fashion goods. For instance, in the INC. article, Zappos’ Tony Hsieh says that:

“Today the company sells more than three million products across 1,000 brands. The top 20 percent of products account for half of revenue, the bottom 80 percent, the other half.”

So, at Zappos, the 20 best-selling items represent only 50% of the revenues. This is a far-cry from the usual 80/20 rule that usually applies offline, when the top 20 best-sellers make up 80% of the revenues. The 80/20 rule is drawn from the works of economist Pareto.

Online sales of fashion goods make Pareto Principle redundant

This is the gist of a February 2007 study called “Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.” It was written by researchers at the Sloan School of Management at the MIT. Better, this study is based on “several years of sales data at a private-label women’s clothing company that offered the same merchandise through its catalog and its Internet store.”

Fashion goods are really at the forefront of this trend. Think about all the sites of the specialty sites that have sprung up, from sites selling discontinued lines of products to sites selling only to a sub-demographic. Buyers will turn to the web for hard-to-find glasses or for styles that regular retailers would deem too original to carry.

A company called Niche Retail is specialized in doing just that. The company says that they actually avoid carrying best-sellers, as big retailers can usually manage to kill the business by discounting the most sought-after items. By the way, Niche Retail’s logo reprents the Long Tail graph.

Style is a personal matter. Fashion professionals did not wait for the Long Tail theory to launch niche product lines. But the internet does offer interesting further niche opportunities:

- established brands and big online retailers can find relevant niche sites for some of their product lines

- local fashion stores are indeed niches themselves; they can use the internet to get more exposure

Big brands and retailers going after niche consumers

This very site spends time presenting you new fashion blogs, new fashion sites, and new fashion communities (see Fashion 2.0). Because fashion can get very personal, it has always been a good conversation topic. Now, the internet allows you to become a fashion critique in a snap. Big fashion actors can go after these niche sites to get their attention.

For instance, niche TV channels are popping up on the internet, due to the low barrier of entry, as reported in this article of the Wall Street Journal. The newspaper gives the example of clothing chain Express sponsoring the Ford Models web tv. I would add the example of “Ask a Gay Man”, the colorful and popular fashion critique show on YouTube (see my previous note on the subject), which has gotten founder William Sledd a TV deal with Bravo.

But you not have to be big to go after these niche sites. For instance, Ujeans, a made-to-order jeans company sponsors competitions on social network site StyleMob (“a new community for street fashion inspiration”).

Local fashion stores are so niche

I see here a chance for local apparel stores as well: a niche can be geographic.

A local store owner may be the best person to know what senior citizens like wearing in the Boca Raton area. Why not put up a website, where you can share your expertise? When local people use Google to find information about clothes they like, they will find your website, enjoy your expertise, and visit your shop.

Marketers are encouraging local stores to go online and advertise. A book called Marketing your retail store in the internet age does a great job of giving pragmatic and inexpensive tips to local store owners. Meanwhile, Google is pushing local ads heavily. Its AdWords system allows you to display your ad only to people searching from your zip code. Moreover, Google Maps allows you to mention your store in the popular map system, so that when people search for “women’s fashion, 97108″, your store shows up.

No wonder that local advertising on the internet is booming. According to eMarketer, local online advertising spending in the US will reach $2.9 billion in 2007. Local search is great for a local fashion store or a geographical niche site. One of the best resources about the subject, with how-to-s and advice, is Clickz’s Local Search column.

Fashion sales are booming online and online fashion marketing may be one of the hottest topics right now.

Thibault Masson is the creator of Fashion-Fox.com, the site where Fashion meets Online Marketing.

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February 3, 2012

Rent Sports Cars – The Options

Are you looking to rent sports cars? Do you know that there are several options to get into a sports vehicle. Now you can discover what you need to get into a sports car. Join me as we take a look.

There are several ways to get into a sports car. Here they are, and then we will get into detail:

* Buying A Sports Car

* Joint Ownership

* Renting Sports Cars

* Buying A Sports Car

Buying a sports vehicle is the first option. This can be a great idea, especially if you can afford it. Afford it, the next option is to get a kit car. These are great ways to get into a great looking sports car for much cheaper!

For many though buying a sports vehicle is the best. One option if you don’t have all the cash in one go, is to buy on finance. A car loan is a great way to get the car you want.

* Joint Ownership

Another option is joint ownership. This can be a great idea especially if you are flexible. If you need the car today, it might be a problem!

What group ownership is, is that it allows several people to own the car. The result is that the group decides when they need the car, and each has the car equally throughout the time of owning the car.

This can be a great way to get a sports vehicle and not have to worry about if you can come up with the entire cost. For some it means getting into a top sports car easily, though this can be a problem, especially if you all want the car on the same dates!

* Renting Sports Cars

What is the other option? Rent a sports car! Renting is always great because you don’t have to worry about buying and you don’t have to worry about having to make sure the car is available when you need it. Renting allows you to get into the car, and if one place hasn’t got it, somewhere else has.

For a minimal fee, you can be in the front seat of the latest and greatest. Many people choose this option.

To find the latest and greatest sports cars for rental check out sports car rental [http://www.rentexoticcars.info/Sports-Car-Rental.html] and rent exotic cars [http://www.rentexoticcars.info] and find them at the most amazing and affordable prices!

Article Source:
http://EzineArticles.com/?expert=Sarah_Reddingworth

Easiest Car Insurance Free Quotes

Imagine this! You are walking down the market place checking out the variety of rates for a box of apples. You scout the market on foot, personally checking with all vendors who have apple carts on display. The entire process takes you roughly about an hour as the market is spread out over a large area. You pass by those that quote a high rate and mentally check those that offer the sum that’s nearest to what you can pay. At the end of the exercise you zoom in to the vendor who offers the best quote for the best quality as well. And then you pick your lot. Something similar happens when you shop around for the best free quote in car insurance.

Let us first understand what insurance is. Answer: Insurance is basically an agreement you make with an insurance company to secure yourself or your belongings in case of any eventuality. The insurance is payable in cash, the amount which is pre-decided between the insurance company and the insured. The insured pays a premium to the insurance company regularly towards this insurance cover.

Car insurance is insuring the car that you or your family/ employees would drive. All car insurance companies provide quotes for your cars on request and you can get free quotes by spending some time looking around yourself. Unlike going about the car insurance market on foot as described, there are easier ways to obtain some good free quotes.

Obtaining free quotes for your car insurance is something like this. All vehicles by law are required to have insurance. If your car is not insured you cannot drive it. Therefore you need to get a car insurance done at the earliest.

Now, how do you go about getting your quotes?

In today’s internet savvy generation, car insurance quotes can be obtained free over the net. You can also find loads of information about numerous car insurance companies that operate in your district and those car insurance companies, which offer the best and free quotes as well. This helps cut any costs that may be associated in obtaining car insurance quotes from several car insurance agencies.

Let’s assume you need a car insurance free quote today. What do you do? Simple, as a first step you log on to the net and run a search for car insurance free quote in your district. This will throw up several web links. You have to click on them to read and understand what the car insurance agencies offer, their free quote requirements, their policy and procedures and such information.

When you are scouting around for the relevant car insurance free quote information you will need some specific information regarding your car. To start with you need to provide your personal contact information which would include name, contact numbers, email address, car driving license number and since when you have it etc.

Then you will need to fill in details about your car like the any current car insurance policies you are holding and their term. This section will probe your car history (any accidents, tickets or violations), the car make and model (4 Wheel drive or sedan), your specific use of the car (to work/ cross-country), and details like if the car has airbags, security alarm system etc etc.

You will also need to clearly mention in your quote requirements what is the coverage amount you need like a full cover or liability only. Also required by the car insurance companies is the bodily limit injury amount you are seeking. Once you submit these details related to car insurance, your quote will be on its way.

All you need to do is await a number of free quotes from several car insurance companies. Once you have shopped around among the best car insurance companies in your district to get the best free quote, select one. You have to try to get the maximum car insurance benefits for your free quote. If you find that you are not happy with the rates in the free quotes that the first lot of car insurance companies have sent you, there are ways to get even better free quotes.

Free quotes depend on the information you put in on the car insurance websites. You can reduce the premium amounts mentioned in the free quotes drastically if you do any of the following and mention the same in your free quote request. You park your car inside a garage. This eliminates damage and theft. You set a ‘break in warning alarm system in your car. You alone drive your car instead of several persons. You don’t have a history of self-caused accidents or violations. You don’t need a car hire clause when your car is taken by the insurance agency for any repairs and many such important points.

So you see, you can get fantastic free quotes from reputed car insurance agencies for your car without moving out of your home.

Scott is a consultant at Car Insurance Free Quote [http://www.lespillets.com/Car_Insurance_Free_Quote.html], a directory listing site with all your car insurance information needs. If you have any other car insurance questions please visit [http://www.lespillets.com/Car_Insurance_Free_Quote.html]

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January 30, 2012

How to Buy a Used Tractor and Save Thousands of Dollars

The secret to getting a great deal when buying a used tractor is to be armed with information. Start by knowing how to quickly determine the age, condition and average selling price for any brand and model of used tractor. Then know what problem areas to take a close look at. The final step is to know the seven negotiating statements that will drastically lower the asking price of any tractor — including the one sound that you can utter that will knock 10% off the price of any tractor.

Let’s start at the beginning. The first step to getting a great deal on a used tractor is to do a little research and be an informed buyer. Let’s start at the beginning. When you’re looking to buy a used tractor don’t worry that it may be older than you are. Buying a used tractor is not like buying a used car. Tractors are made to last forever and you can still get parts for almost any tractor regardless of how old it is. Also, unlike your car, tractors are relatively easy to fix. Keep these facts in mind when you’re looking for a used tractor.

When buying a used tractor, one of the most important things to look for is a hydraulic system or three-point hitch as it is commonly called. The power-take-off or PTO is part of this system. Ford introduced the three-point hitch on their 9N tractor back in 1939. Farmall and John Deere waited a little later before they came out with a three-point hitch, but still most tractors you look at will have the three-point hitch, but be sure to check.

The three-point hitch and PTO system is very important because without it you will be limited in what you can do with your tractor.  So my advice is to only look at tractors with a three-point hitch. The next step is to determine the age of the tractor you’re considering. The best way to determine the age is to find the serial number and look it up on the Internet. Cars change designs every year, but tractors only make changes every decade or two, so you can’t tell much about how old a tractor is by just looking at it.

The Internet has a wealth of information about tractors. A good website where you can use the serial number and find the date a tractor was manufactured is Yesterday’s Tractors at YesterdaysTractors.com.  When you get to this site, click on “Tractor Registry” in the left Nav. panel to find information on any tractor. You can also use this site to see how much a particular type tractor has sold for recently.

The condition of a used is more important than the age. To determine the condition of a used tractor check to see if it has a tachometer that includes an hour meter. A lot of older tractors won’t have an hour meter. You can tell a lot about the condition of a used tractor by how much the petals are worn, how much play is in the steering and checking to see if there are any oil leaks. All of these factors will help you estimate the condition of a tractor.

Don’t be fooled by a new paint job. It could be covering up things. Also look at the tires. Just because the tires have good tread, it doesn’t mean that they’re in good condition. Check for dry rot and cracks. A good set of tires could cost you from $500 to well over $1,000.

Of course, check to see how the tractor starts and how it runs. If someone is trying to sell a tractor and they can’t make it start easily, there could be problem. You may want to have a mechanic look at the tractor with you. If the tractor is hard to start in warm weather, it will be even harder to start in colder weather. After you start the tractor, check to see if there is excessive smoke from the exhaust.

After you have checked all of the above points, you will probably know more about the tractor than the owner knows.

The next step is to check prices:

Two good places to check prices (other than Yesterday’s Tractors) are TractorHouse dot com and eBay. On eBay be sure to check completed auctions to see what tractors like the one you’re looking for really sold for. You can use this information in your negotiating.

One final point: How much equipment (if any) comes with a used tractor can be a big factor in determining the value of the tractor. Also, factor in how you will get the tractor home. If you can get a trailer in the deal, that’s that’s always a big plus.

When you’re armed with all of the above information, your final step is to “Negotiate like a Pro.” Here’s how to do it.

Seven negotiating techniques for people who don’t like to negotiate:

1.    Offer way less than you expect to have to pay.  Some people say, “I don’t want to negotiate and play games with you. I will give you $5,000 for the tractor and that’s it.”  These people almost always end up negotiating and paying a lot more.

2.    Always gasp and act shocked and surprised at the other side’s first price. Without saying a word, this lets the owner know that you think their price is totally unreasonable.

3.    Never, ever say yes to the first price they quote you –  even if the price is less than you expected to have to pay. If you say yes too quickly the other side will know that they priced the tractor too low. Then they may say something like, “Well let me clear this with my partner.”  Then he will come back and say that his partner would not agree with the offer.

4.    “You’ve got to do better than that.”  Always use this expression sometime during the negotiations.  This will almost always get you a lower price.

5.    Use the “good cop/bad cop” technique.  For example, say, “I would love to buy your tractor at that price, but my wife would kill me.  She’s dead set on me not paying more than $3,500 for a used tractor.”

6.    Arm yourself with information.  The more you’re prepared with facts and information, the better deal you can negotiate.  For example, say, “I have checked eBay and other Internet sources, and tractors like this one never sell for more than $35,000.”

7.    Never agree to split the difference.  The other side is almost always willing to split the difference, so offer less than half of the difference. You’ll usually get it.

Use these techniques and you will come out with the best deal possible on a used tractor. Don’t forget that there are a lot of good used tractors out there, so always be willing to walk away from any negotiation. 

About the Author

Jerry Minchey is an engineer, author and researcher. He cuts through the hype and gets down to the bare facts to reveal secrets that are easy to understand using non-technical terms. He has written several books and produced DVD’s as a results of his research.

See the latest used tractor information (updated hourly) at Used Tractor Reviews. At this site you can find the best prices for all types of used tractors. At the John Deere Reviews site you will find information about all models of used John Deere Tractors including information about where to get the lowest prices and best deals on John Deere tractors.

Article Source:
http://EzineArticles.com/?expert=Jerry_Minchey

January 27, 2012

What Supplies Will You Need for a Dog?

The time has come. You have stopped by the pet shop every day on the way home from work to dote on the cute puppies in the window. Normally you return home with the thoughts of a cute puppy scampering down your hallways. Well, today you did it. You decided to purchase your very own puppy. However, before you bring your puppy home you need to be prepared. You need to purchase various dog supplies so that you can provide a welcoming home to your new dog.

What types of dog supplies do you need? There is a bounty of dog supplies available on the market today. The dog supplies range from basic necessities such as dog food to cute dog costumes. Dog supplies have become such a hot market today that numerous pet supply companies have popped up to meet any needs you have for dog supplies. This competition in the market place is a benefit to you because often times you can find great prices on dog supplies by doing a little market research.

Let’s first take a look at the basic dog supplies that you will want to have when your pooch arrives home. Basic dog supplies include: dog food, dog bowls, collar, leash, kennel/crate, and dog bed. Dog food is number one on the list because you shouldn’t feed your canine table scraps or your own dinner. You can place their food in regular bowls, but it is fun to search for a cute dog bowl. You can find dog bowls that even have their name on it.

Dogs have specific nutritional needs to need to be met so they grow up strong and have a healthy life. Proper dog supplies include the dog food that is geared towards their age, weight/size, and activity level. It is vital to maintain the proper weight for your dog’s size and breed. Table scraps and human food can lead to excess weight that is a detriment to your dog’s overall health. Not to mention they might have some unsightly waste products as a result of the human food.

When searching for dog food from your dog supplies list it is crucial that you find the right dog food. Check with a veterinarian, breeder, or dog shop owner for recommendations on the proper food. Dogs also will become used to their specific brand and type of dog food and if you suddenly change it they may suffer from upset stomach. Since they will be on the dog food for a long time it is a great idea to spend time finding the proper dog food for your pooch.

A dog collar and a dog leash should be next on your list of dog supplies. Many states require that you register your pet with the state. In addition you may need to demonstrate that your dog has had the required vaccines, such as rabies shots, and they must wear a tag on their collar regarding this. Also create a dog tag that has your dog’s name on it, your name, and phone number in case your dog ever gets lost.

Most cities require that your dog be on a leash through various leash laws. Keeping your dog on a leash is a smart idea especially when you head out to parks or walk along the road. You don’t want your pooch to bother other people or run out in front of an oncoming car. These scary situations can be avoided by using a leash to control your dog’s movement. Leashes are also a training tool which you can use to teach your dog the proper behavior for their daily walk.

Dog supplies have improved over the years especially regarding different types of leashes. Does your dog constantly pull away from you on the leash causing them to cough? If so, you can buy a least that doesn’t connect to just their collar, but is instead a harness that wraps around their entire body. You slip their legs through it. This type of leash can be much more comfortable for your dog, so consider it when looking for dog supplies.

If you leave your dog outside at all, whether you are home or not, you need to make sure that your dog is in a secure area. Therefore, you can keep them on a leash that is connected to a runner cord so they have a great area to run. Or you can provide a fenced in area for them to play in. Special things to note when looking for these types of dog supplies is that the leash should be a chest harness leash because you don’t want the dog to constantly run after passersbys and hurt their throat. If you have a fence then make sure that it is in line with your dog’s jumping ability. You don’t want your dog jumping over the fence the second you turn your head.

Next on your dog supplies list should be a dog kennel/crate and/or dog bed. Your dog needs a place they can call their own in your home. A dog kennel/crate helps a dog to feel safe, especially when you are gone. Refrain from using the dog kennel as a discipline retreat. You want them to look forward to their own space in your home.

These are the basic dog supplies you need to purchase before you pick up your new pooch. Later on, you can spend hours finding fun toys, dog chews, and dog costumes for your new best canine friend.

Visit the Dog supplies [http://www.dog-breeds-infosite.com] website to research dog breeds & get free tips on dog training, dog books, dog products & how to find dog sitters & dog walkers.

Article Source:
http://EzineArticles.com/?expert=K_Brandt

January 25, 2012

How to Tackle the Three Major Stresses Associated with Every Home-Based Business

Owning your own home-based business is by and large a very rewarding, exciting endeavor. You can set your own schedule, and be where you want, when you want. You can oftentimes forego the commute to a “regular job” and save money on gas and other “niceties” that are expensive in the work-a-day world, such as lunches, parking fees, etc.

There are unexpected pitfalls and disadvantages, though, in the owning and operating of a home-based business. Some are psychological, some are emotional, and others are purely physical. The unexpected stresses of a home-based business are really one of the major obstacles that need to be overcome by business owners. Many new business owners are unprepared for just how much stress is involved, actually.

Home-based business stresses usually fall into three overall categories:

1. Psychological : Employees, Finances, Legal, and Operations

2. Emotional: Family, Friends, Change of Personal Routines, Personal Disruptions, Isolation

3. Physical: Sedentary Lifestyle, Poor Eating Habits, Overwork

Many business owners, in order to prevent the psychological stress will have plans in place for dealing with these particular stress factors, prior to their occurrence. This is a proactive approach that is infinitely better than having a reactive approach to these occurrences.

Each business owner should have a financial plan in place for the times when orders or clients are few and far between (slow times), as well as a good accountant to call when necessary. Each business owner should also have a lawyer who they trust and can turn to for advice if necessary (we do live in a very litigious society). And each business owner should have a plan for sickness among employees and hiring and firing protocols firmly in place. Machinery and replacement of business supplies should also be well planned in advance, and purchased according to well laid out plans for expenditures.

Leadership skills will need to be developed, as a new business owner who is used to being part of a team, will find working alone and “being in charge” a somewhat difficult transition at first. Books on leadership skills abound and it is a good idea to do readings on the development of these to proactively avoid the psychological stress that comes with this change in roles. Working alone and making decisions alone is quite different from the conformity and decisions made within a group.

If a proactive approach is taken, the psychological stresses of a new business can easily be prevented, or at least lessened.

The emotional stresses of a home-based business are usually a bit more difficult to ascertain and tackle when they occur. Some of these stress factors can come directly from well-meaning family and friends, unfortunately, and the approach is of course, much different. Since a home-based business is directly tied usually to the home life of an individual, there is less chance to escape these stresses, than with a traditional method of employment. A new birth in a family, a death of a loved one, illness, or simply a change of schedule of another family member, can greatly impact the daily workings and routine of a home-based business.

In addition, family and friends may view the business owner as “being at their disposal” all day now, as the business owner is now “home” much of the time. These well meaning individuals may call or visit all the time, and also expect the business owner to take care of their needs before the needs of the business. This is simple human nature, but is very distracting for the business owner. The only way this can be successfully overcome is to make plans well ahead of time for any changes in routine, if possible, and adjust the schedule accordingly as the changes occur. Well meaning family and friends need to be told with certainty that there are “business hours” and “personal hours” and a business owner needs to remain firm in their resolve in regard to these issues.

Stressing over emotional stress will just escalate an already stressful situation.

Another unexpected emotional stress comes many times from the feeling of isolation and loneliness that business owners may experience. Business owners many times are unprepared for the time they now find they spend alone within the parameters of their home-based businesses. A home-based business owner, while relieved to leave the workforce, sometimes does not realize that the workforce provided social opportunities that are now missing from their lives. Many hours may be spent alone each day, which can lead to loneliness and even depression in some cases.

The best approach to combating this type of isolation is to actively plan social opportunities. Planned outings with family and friends should be made regularly. Business owners may also join community groups that expose them to other business owners or others within the community. The local Chamber of Commerce and other volunteer groups are a great way to make connections for the business and also enhance the social experiences of business owners. No one can exist in a void, so the social aspects of a business can’t be ignored.

Finally, owning and operating your own home-based business brings with it some purely physical stresses. Like most office jobs, a home-based business can lead to a more sedentary lifestyle, as owners may spend most of their days in the running of the business, either slumped in an office chair, or hunched over a computer, depending upon the requirements of the business. Because of the long hours involved in any business, business owners may also eat “on the run”, grabbing whatever is at their disposal, rather than planning meals, which compromises their nutrition. The sedentary lifestyle and bad eating habits can lead to weight gain and other physical ailments associated with poor eating habits and sedentary lifestyles: high cholesterol, lack of energy, loss of muscle tone, and a deficiency of vitamin D from being indoors more than usual.

The sedentary lifestyle is the easiest however, of the stresses to avoid or to change. All it takes is a dedication to an exercise routine that includes some form of daily physical exercise, and an adherence to a diet that is well planned and nutritious. Just some planning is needed and some will power in order to stay focused on achieving physical activity daily and good nutrition. It would be beneficial, if at all possible, to join a gym or health club, as the physical and emotional stresses can be avoided by belonging to one, as a gym also provides social opportunities. Even a simple walk each day can increase exercise, exposure to sunlight, and create social opportunities.

A tendency to do too much each day, is a syndrome many business owners fall prey to also. Overwork can leave anyone run down, and open to many diseases as the immune system becomes compromised. A business owner is of course, very excited and energetic about the business, which can lead into this syndrome of overwork. A schedule should be maintained to combat this syndrome, with set hours for “doing business” and set hours for “relaxation” included in each day. Trying to do too much all the time just leads business owners into a decrease of productivity, rather than an increase of productivity.

As you can see, having a home-based business, while very rewarding in many ways, can have many deleterious effects on the physical, mental and emotional states of business owners. Many business owners fail to plan for these changes, and yet, if planning is done, the negative effects can be minimized to a great degree.

If a business owner takes care of themselves and their own needs, overall, the business will also profit from this positive behavior! A happy, healthy business owner means a happy, healthy business!

———–
Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.
———–

Article Source:
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January 24, 2012

Automotive Repair Training Correspondence Course

Automotive repair training is one of the most practical courses you could ever take. Like good teachers, doctors and chefs, anywhere in the world you are, there will always be a need of people who good at repairing cars.

One of the most frustrating (and sometimes frightening ) thing for drivers is the times when their vehicles breakdown in busy traffic or on lonely country roads. And what is worse, is hiring auto mechanics who are no good and hence are unable to solve the problems.

It is no surprise that some so called auto technicians or auto mechanics have no previous training. They have learned how to “fix cars” by watching their dads work on their cars.

Whilst experience is a great teacher, it does help a mechanic to become more skillful if he had automotive repair training. Such training lays out the theory and practical aspects of repairing an engine.

One must remember that the car engines of today are a lot more complex that 20 years ago. There are sophisticated computer systems, braking systems and suspensions. An auto mechanic needs to keep abreast with rapidly changing auto technologies.

Automotive repair training gives aspiring mechanics up to date knowledge of the modern day engine and how to solve the problems such engines experience. This training can be done entirely via correspondence. The course materials are delivered right to the door of the student.

What is more, getting this training via correspondence is a time saver – it allows the student the opportunity to study in his spare time whilst getting vital on the job experience.

If a career in car engine repair intrigues you, seek quality online schools that offer car repair training online or via correspondence. Look for schools that have been around for a while and have a proven track record.

Next, find out which online school offers the top rated automotive repair training. Visit: http://www.DistanceLearningDegrees.org

Article Source:
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January 23, 2012

Indie Film Financing and Movie Distribution – Dancing Nude

Indie film financing and movie distribution reminds of what it would feel like dancing nude on stage (much respect for exotic dancers at Larry Flynt’s Hustler Club!). You show up to pitch your movie project and need to be able to dance to a film investor’s music. It’s their stage and not yours as an indie filmmaker seeking film funding. They want you to make a sellable movie which appeals to movie distributors so the production can make money.

Most investors I’ve met with are not interested in putting hard money into indie art house films because those are tough sells to movie distributors and overseas film buyers aren’t usually interested in seeing them. The dialogue and scenes of certain art house type films don’t translate well to foreign buyers and movie viewers. Action, horror and skin does not need subtitles for people to follow the story is what I’ve been told by distributors. Talking head movies can make no sense to viewers that don’t understand subtle lines spoken in a foreign language.

Independent film financing continues to change as indie movie distribution gets more financially shaky. The place it’s hitting indie movie producers hardest is right at the source – film financing. Film investors right now aren’t feeling excited about putting money into movies that do not have bankable name actors. This is not like so-called indie movies that have A-list actors or are produced for millions of dollars. Those type of indie film passion projects you can make once you’ve made it in the entertainment business at the studio level.

Indie film investors and movie distributors won’t expect you to have an A-list actor, but they do want producers to have actors (B-list or C-list or D-list) with some name recognition or celebrity. The first question film investors and movie distributors ask is who the cast is. This is where most indie movie producers are blown out of the water because they have an unknown cast of actors. Plus there is a glut of indie movies being made because technology has made it more affordable to make movies.

The bright side is that entertaining indie movies are being made that might not otherwise ever have seen light of day before. The downside is meaningful movie distribution (getting paid) for indie produced films continues to shrink as indie films being made rises (supply and demand 101). I talked to one movie distributor that caters to releasing independent films and they told me they receive new film submissions daily.

They were honest saying they get very sellable movies and ones that are less than appealing, but with so many movies out there they no longer offer a majority of producers advance money against film royalties or pay a lump cash “buy-out” to secure distribution rights. Their business viewpoint is most indie filmmakers are just happy seeing their movie released. The term they used was “glorified showreel” for an indie filmmaker to display they can make a feature film. So, they acquire many of their movie releases without paying an advance or offering a “buy-out” agreement.

Not making a profit from a movie does not make financial sense for film investors that expect to see money made. When people put up money to produce a movie they want a return on their investment. Otherwise it’s no longer a movie investment. It becomes a film donation of money they’re giving away with no expectations. I’ve been on the “dog and pony show” circuit meeting with potential film investors and learning invaluable lessons.

I’m in the habit now of talking to indie movie distributors before writing a screenplay to see what types of films are selling and what actors or celebrity names attached to a potential project appeal to them. This is not like chasing trends, but it gives producers a sharper picture of the sales climate for indie films. Sometimes distributors will give me a short list of actors or celebrities to consider that fit an independent movie budget. Movie sales outside of the U.S. are where a bulk of the money is made for indie filmmakers.

Movie distributors and film sales agents can tell you what actors and celebrity talent is translating to movie sales overseas at the indie level. These won’t be A-list names, but having someone with some kind of name is a great selling point to help your movie standout from others. Brief cameos of known actors or celebrities used to be a good way to keep talent cost down and add a bankable name to your cast.

That has changed lately from my conversations with distribution companies. Movie distributors now expect any name talent attached to have a meaningful part in the movie instead of a few minutes in a cameo role. Cameo scenes can still work if there is a visual hook that grabs the attention of viewers in some way. But having name talent say a couple of lines with no special hook won’t fly anymore.

Another way to make an indie film in need of funding more attractive to investors is to attach talent that has been in a movie or TV show of note. Their name as an actor might not be that well-known yet, but rising stars that have appeared in a popular movie or TV show can give your movie broader appeal. If you cast them in a supporting role keep working days on the set down to a minimum to save your budget. Try to write their scenes so they can be shot in one or two days.

When you’re pitching to serious film investors they will want to be given a detailed movie budget and distribution plan on how you plan on making money from the film’s release. The Catch-22 that happens a lot is that most movie distributors that cater to releasing indie films won’t commit to any deal until they’ve screened the movie.

There is not built-in distribution like with studio budget films. Film investors that are not traditionally part of the entertainment business can get turned off when a producer does not have a distribution deal already in place. They don’t understand the Catch-22 of indie filmmaking and distribution. This is where a movie producer really needs to have a solid pitch that explains the financial dynamics of indie film distribution.

Most film investors will pass on an indie movie producer’s financing pitch that mentions self-distribution in it. From a movie investor’s business perspective it takes entirely too long for an indie movie to generate money going the self-distribution route. It’s like the old school way of selling your movie out of the trunk of your car at places, but now it’s done online using digital distribution and direct sales via a blog. That’s a long grind that most investors will not be interested in waiting around for. Moving one unit of a movie at a time is too slow of trickle for investors.

A possible way around the Catch-22 is to reach out to movie distributors while you are pitching to film investors. With a firm budget number and possible cast attached you can gauge to see if there is any meaningful distribution interest in the movie. It’s always possible a distributor will tell you that they would offer an advance or “buy-out” deal. They usually won’t give you a hard number, but even a ballpark figure of what they might offer can let you know if your budget makes financial sense to approach movie investors with.

I know one savvy indie movie producer that makes 4-6 movies a year on very reasonable budgets and knows they’re already making a profit from the advance money alone. The film royalty payments are a bonus. The producer keeps budgets extremely affordable and streamlined at every phase of production. Once you have a track record with a distribution company you know what you can expect to be paid. Then you can offer film investors a percent on their money invested into the production that makes sense.

Social networking with other indie filmmakers lets you hear what’s happening with movie distribution from other people’s real life experiences. A cool thing I’ve been hearing about is that there are film investors that won’t put up money to make movie that is going to be self-distributed, but they will roll the dice on a feature that is going to specific film festivals. Not the art house film festivals. The ones that are very genre specific like for horror or action films. Like Screamfest Horror Film Festival or Action on Film (AOF). Film buyers attend these events and meaningful distribution deals are made.

Independent film financing and movie distribution are areas of the entertainment business all filmmakers will have to deal with and learn from each experience. I was in the hot seat today pitching to a film investor. I’ve streamlined the budget as much as I can without making the plot lose steam.

The jam I’m in as a producer is there are hard costs that cannot be avoided that include lots of gun play including two rigging shots where baddies get shot and are blown backwards off their feet. Badass action films need experienced and seasoned film crews to pull-off hardcore action shots off clean and safe. The cast I want to hire has the perfect appeal and name recognition for this indie action movie to rock viewers. There is nothing that can get lost in the translation in this film for foreign film buyers and movie viewers.

What I think got lost in the translation with the potential film investor today is if I keep taking out below-the-line crew to save money I’m going to have to do rewrites to the screenplay to take out action scenes. These are selling points that will hurt sales if they are written out. But it’s my job as an indie filmmaker to balance a budget that appeals to film investors. We’ll see how this goes. This is indie filmmaker Sid Kali typing fade out.

Get the inside scoop on writing, producing, directing, and movie distribution at Slice Of Americana Films. Check out the life and times of filmmaker Sid Kali.

Article Source:
http://EzineArticles.com/?expert=Sid_Kali

January 18, 2012

How to Cook a Turkey – Without Poisoning Your Guests

Why temperature is so important

NB. F = Degrees Fahrenheit and C = Degrees Centigrade

Temperature is critical in determining how long to cook a turkey, for the simple fact that the bird must have reached a uniform temperature of at least 165 F throughout in order to destroy harmful bacteria. You do not want to give your guests food poisoning!

The turkey is a weird shaped food source! – Large body covered with thick flesh around the breast area, large legs made up of dense muscle and a large internal cavity. Because of this, it is not so easy as cooking a single joint of meet for example. The breast meat tends to cook much faster that the dense muscular leg meat, so there is a risk of over-cooking the breast meat whilst waiting for the leg meat to cook thoroughly.

Deciding how long to cook a turkey is not an easy question to answer as there are so many variable factors to consider.

The type of oven

With conventional gas or electric ovens (not Microwave, Convection, Rotisserie) the top of the oven is the hottest zone. The middle part of the oven is usually the coolest zone. The bottom part of the oven is usually also a cool zone in a gas oven, but in an electric oven this area can be a hot zone. As the turkey will remain in the same position throughout the cooking cycle, this will influence the length of time and how evenly the turkey cooks.

Microwave ovens work on an entirely different principle but due to the larger size of turkey compared to chicken, may not be large enough to cook turkey.

Convection ovens are more efficient than conventional ovens because an internal fan circulates hot air all around the food. Turkey cooked in a convection oven should be more evenly cooked with maybe a 50% saving in time.

Rotisserie ovens are also more efficient than conventional ovens because the food is continually turned allowing heat to penetrate evenly.

Size and weight of the turkey

No surprises here, but the larger and heavier the turkey, the longer the time period for cooking! If the turkey is so large that it only just fits into the oven, seriously consider using a bigger oven or buying a smaller turkey. The reason for this is that to cook the turkey thoroughly, there must be a good air space all around the turkey to enable hot air to circulate. If this is not the case then it will be difficult to gauge cooking times and ensure even cooking throughout.

Fresh or frozen turkey?

Many people prefer to cook a fresh turkey as the taste is said to be superior to frozen. Fresh turkey should be purchased 1 to 2 days prior to cooking and stored in a refrigerator. When ready to cook take out of the refrigerator and allow to come up towards room temperature.

Frozen turkey is more convenient for many people however and provided the correct thawing out procedure is followed, should be safe and tasty. Care must taken to follow the suppliers thawing out instructions correctly, including that applying to stuffing. A general guide to thawing frozen turkey stored in a refrigerator is to allow 24 hours for every 4-5 pounds weight (e.g. a 14 pounds turkey would take 3 to 4 days to thaw out).

Deciding how long to cook your turkey

Professional chefs cook their turkey at an oven temperature range 325 F to 350 F (170 C to 180 C).

As a guide, if you are cooking a 12 pounds weight fresh or thawed frozen turkey without stuffing using a conventional oven operating at a temperature of 325 F, the likely cooking time would be 3 Hours. When stuffing is placed within the turkey it will take a little longer to cook through so the cooking time must be increased. Refer to a good turkey cook book for full instructions.

Testing temperature when cooking your turkey

The old school method for testing when your turkey is cooked is to use a clean metal skewer. When the approximate cooking time is up, you take the turkey out of the oven and carefully pierce the thickest part of the leg with the skewer. Remove the skewer and press against the leg to see if the juices run out clear without any trace of pink – if the juices are clear then the turkey should be cooked.

There are more accurate methods available using modern technology, more suited to the amateur or newbie chef:

  • Use a temperature probe food thermometer designed to be inserted directly into the turkey during the cooking process, as directed by manufacturers instructions. This continuously monitors the internal cooking temperature so you can be certain that the correct minimum temperature is achieved.
  • Use a thermometer (designed for the specific purpose) to register the internal temperature of your oven so as to check the accuracy of your ovens temperature controls.
  • When the turkey has cooked and has been removed from the oven, use an “instant read” probe food thermometer to check the internal temperature of various parts of the turkey e.g. legs, inner thigh, breast, internal cavity stuffing. The turkey should be allowed to rest for approximately 30 minutes after cooking and the internal temperature must be at least 165 F to ensure that the meat is cooked sufficiently well and safe to eat.

Turkey cooking tips

  1. Some professional chefs suggest pre heating your oven to a much hotter initial temperature of 425 F ( 220 C ). Place your turkey in the oven and leave for approximately 15 minutes. Then reduce the temperature down to the correct range selected e.g. 325 F for the remaining time. The idea here is to give the turkey a good blast of heat which penetrates right into the meat and any stuffing.
  2. Consider cooking stuffing outside the turkey in a casserole.
  3. To protect the turkey breast from over-cooking and drying out, consider placing stuffing under the breast skin. You should carefully peel back the skin and work your fingers and then your hand under the skin to free it from the meat. Spoon the stuffing into the cavity and then replace the skin and secure down to avoid anything leaking out.

Enjoy your turkey dinner celebration!

The author is an enthusiastic home cook loving traditional recipes. For a complete guide to cooking turkey made easy visit http://howto-cookaturkey.com

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January 14, 2012

Pet Supplies

When you have an animal, it is important to have the correct pet supplies. To properly care and maintain the health of your pet, there are pet supplies designed for every kind. Depending on your animals needs, there are a variety of places you can get the necessary pet supplies at. Check out local pet stores and online vendors to find the best deals on pet supplies.

One of the most important kinds of pet supplies to have is proper bedding. It is important to make sure that you pet has a home to call their own. A doggy bed or a cat castle will provide this. For fish or reptiles you want to make sure they have some place to hide. Proper bedding gives them safety and security. A proper crate or kennel will give them their own home and a lot of animals need that.

You need to feed your pet the proper food for them too. At many pet supplies stores, you’ll find a variety of feed for any animal. What you feed them can depend on their breed, their age, or their needs. Some animals need high protein low fat diets; others need something with grains and wheat. Whatever you need for your pet, there is food to fit them.

Aside from the essentials, some pets will need toys. There are all kinds of pet supplies that are fun for dogs, cats, and other animals. Toys for dogs like tennis balls, rope toys, and squeaky toys will provide hours of entertainment. For cats, you may find things like cat nip toys, or little balls with bells in them. These toys will keep your pets entertained while you are away.

There are many other pet supplies that will keep your animals occupied. It is very important that when you are gone for the day that your animals have pet supplies that will keep them entertained. If you don’t crate train your dog for example, and you leave them with no treats or toys, they will be destructive in your home, and this can cause you and them multiple problems.

Depending on where you purchase your pet supplies, you may also be able to find supplements or natural medications that your animal needs. You will find joint supplements, vitamins, and other items that your animal may need daily to maintain their health. It is important to find the right supplements for your cat, dog, or reptile.

Grooming supplies are also popular items for animals. It is necessary to properly bathe and groom your pet. You’ll want nail clippers, brushes, soaps and shampoos that are designed for them. You also may need a variety of other products depending on what type of animal you have.

Making the right purchases will make your pets happier and healthier. Be sure to invest in products that will help your pets, and provide them with activities throughout their day. A happy pet is a healthy pet, and you’ll get the most out of your animals if they are well taken care of.

Zeeman Haus enjoys writing articles online on a variety of subjects. You can check out his latest website on Pet Safe Bark Collars which provies product reviews like bark control collars and spray bark collars.

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January 10, 2012

5 Common Money Mistakes About Cars

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

Herbert Marcuse

When Solomon said there was a time and a place for everything he had not encountered the problem of parking his automobile.

Bob Edwards

Not having to own a car has made me realize what a waste of time the automobile is.

Diane Johnson

Car designers are just going to have to come up with an automobile that outlasts the payments.

Erma Bombeck

The automobile gives rise to intense passions in both sexes. Just a few decades ago car dealerships were places where women dared not go leaving the complex negotiations for a new car to their husbands, brothers and uncles. “Upside down on my car” was a phrase entrenched in the American lexicon long before the current economic meltdown turned “upside down on my house” into the catch phrase for the decade. Automobiles are expensive, yet they are the biggest waste of money imaginable and owning a vehicle defies every law of basic financial common sense there is. There are 5 common money mistakes most people make when purchasing a car.

1) Putting money down on a new car

2) Leasing a car

3) Trading in a car

4) Buying a new car every 3-5 years

5) Rolling old car debt into a new car purchase

Putting Money Down on a New Car

The author of a well-read and well-circulated financial blog, the Simple Dollar, wrote that you should put money down on a car in order to avoid GAP insurance. What is GAP insurance? GAP insurance stands for Guaranteed Auto Protection and is a supplemental form of auto insurance that covers the GAP between the residual value on the car if it is totaled out and the loan amount on the car. GAP insurance is an additional expense especially if you purchase a car that does not hold its value over the long run (as most don’t) but is it worth giving up $3000-5000 cash to avoid the premium? Of course not. And here’s why. Cars are depreciating assets. As a rule of thumb they lose 10-25% of their value each year for the first 3 years.

Putting any money down on a car, therefore, is a lot like taking a roll of Benjamins into your bathroom, lifting the lid and flushing 30 to 50 of those bills down the toilet. Any money that a new car purchaser puts down will not translate into equity in that car, but will disappear into thin air the moment the new owner drives that car off the lot. GAP insurance on the other hand is a relatively small expense a consumer may or may not choose to assume. Should the consumer choose to get GAP insurance, it is based on the value of the new car and the expected depreciation. For the top-ranked cars in terms of the least depreciation, GAP insurance will cost the least. For the cars that depreciate the most, GAP insurance will cost the most.

Kelly Blue book posts an annual list of cars that depreciate the least. Doesn’t car insurance offer full coverage for a car? No it doesn’t. Insurance companies are smart, they won’t pay more than a vehicle is worth. Consumers do that. Car insurance will only cover the residual value of a car in the event of an accident, not the full loan amount owed on a car. Pay $20,000 for a new car and wreck it in the first year, your auto insurance will cover only the residual value of that car. If that residual value is $15,000 and you owe say $18,000 you are on the hook for the $3,000. Here are the basic things you can do to avoid this depreciation calamity and hang onto your money:

1) Only buy new cars that retain their value and negotiate the best deal you can

2) Only buy used cars (someone else has paid for the depreciation)

3) Save like a fiend so that you can “self insure”, ie., cover the GAP in the event of an accident

4) If you don’t do 1,2 or 3 buy GAP insurance because it is minuscule compared to the out of pocket costs of a down payment

5) Don’t let your kids drive your car

Leasing a Car

The reason a car lease’s monthly payment is so much less than the principal and interest payments on a car note is that the lessee is not amortizing the value of the car with the payment. The lessee is amortizing only the depreciation costs and paying interest to do so! As an example if the 3-year depreciation expense on a car $20,000 car is $10,000, the monthly payment on the lease is based on that 10K along with the interest rate. Sounds like a good deal, I suppose, until you figure in that the car dealer will get back a used car at the end of the lease that he intends to sell for the full value of its make and model. What this means is pristine physical condition and low mileage. If the car returns in anything other than perfect condition, the lessee will have to pay in the form of stiff mileage and wear and tear penalties. Lease a car back to back and you loose big time because you are always bearing the cost of someone else’s depreciation.

Trading a Car

Basically my philosophy is that you buy the most reliable and high value car that you can, negotiate the best price that you can, pay it off and drive that vehicle for at least 10 years. Even if your vehicle is in pristine condition at the end of 5 years and you just have to have a new one, the dealer will give you at best 50 to 75% of the residual value of your car. The car dealer will make money twice: once on the new car you just bought and again on your trade in when they re-sell it for maximum retail value. It is great to give money away, but give it away to a charity and take the tax deduction. Your car dealer does not need your charity. Here are basic things you can do when you have a car to trade in:

1) Sell the car on Craig’s list or advertise it in the newspaper getting the best deal you can for your car. Then you are free to use the money anyway you choose.

2) Sell the car back to a same brand dealer. I’ve done it. It works.

Buying a new car every 3-5 years

Buying a new car every 3-5 years means that you are always locked into a principal and interest payment on something that is always losing value. The only way to “win” with a car is during the years in which you are essentially driving that car for free. At the very least, you can spend your time paying yourself the principal and interest payments, it is a form of forced savings in which you can set yourself up to pay cash for your next car, or use the money to take that vacation you have always wanted to.

Rolling Old Car Debt into a New Car Purchase

I know people who are so far upside down on a car that they have to look up to see down. It is sad, really. A car dealer will give you the rope to hang yourself. I have only met one salesman who was willing to talk me out of rolling one car into another. I was so desperate to get rid of the car I had at the time. It was an SUV that had the nasty habit of stalling in the cold at altitude. If I had been driving it in Phoenix I would never have had a problem, but I insisted on driving it to the Ski areas in Colorado. Silly me. But I was desperate enough to roll the 22K owed on that vehicle into another car loan on a new vehicle. The truth of the matter is that most cars on the market will never out last that kind of debt, and rolling old car debt into a new car purchase will result in a cycle of indebtedness to a car that can be virtually impossible to break

I hope by now I have shattered any illusions that a car is an asset. The traditional rules of money down and extended payments that apply to acquiring genuine assets, such as investment property and businesses simply don’t apply to a car. View a car for what it is, an essential transportation expense that will get you safely from point A to point B. As the quotes that head this article illustrate, cars incite passions that warp reality and good judgment understanding the 6 common money mistakes people make with cars will save you headache, heartache and money.

Ouida Vincent is a physician, active real estate investor and entrepreneur who has made more than her fair share of mistakes on the road to wealth. Ouida has made many of the mistakes she writes about and has come out on the other side. To find more interesting articles, business tips and key success philosophies go to http://www.ouidavincentsblog.blogspot.com

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Indie Film Financing and Movie Distribution – Dancing Nude

Indie film financing and movie distribution reminds of what it would feel like dancing nude on stage (much respect for exotic dancers at Larry Flynt’s Hustler Club!). You show up to pitch your movie project and need to be able to dance to a film investor’s music. It’s their stage and not yours as an indie filmmaker seeking film funding. They want you to make a sellable movie which appeals to movie distributors so the production can make money.

Most investors I’ve met with are not interested in putting hard money into indie art house films because those are tough sells to movie distributors and overseas film buyers aren’t usually interested in seeing them. The dialogue and scenes of certain art house type films don’t translate well to foreign buyers and movie viewers. Action, horror and skin does not need subtitles for people to follow the story is what I’ve been told by distributors. Talking head movies can make no sense to viewers that don’t understand subtle lines spoken in a foreign language.

Independent film financing continues to change as indie movie distribution gets more financially shaky. The place it’s hitting indie movie producers hardest is right at the source – film financing. Film investors right now aren’t feeling excited about putting money into movies that do not have bankable name actors. This is not like so-called indie movies that have A-list actors or are produced for millions of dollars. Those type of indie film passion projects you can make once you’ve made it in the entertainment business at the studio level.

Indie film investors and movie distributors won’t expect you to have an A-list actor, but they do want producers to have actors (B-list or C-list or D-list) with some name recognition or celebrity. The first question film investors and movie distributors ask is who the cast is. This is where most indie movie producers are blown out of the water because they have an unknown cast of actors. Plus there is a glut of indie movies being made because technology has made it more affordable to make movies.

The bright side is that entertaining indie movies are being made that might not otherwise ever have seen light of day before. The downside is meaningful movie distribution (getting paid) for indie produced films continues to shrink as indie films being made rises (supply and demand 101). I talked to one movie distributor that caters to releasing independent films and they told me they receive new film submissions daily.

They were honest saying they get very sellable movies and ones that are less than appealing, but with so many movies out there they no longer offer a majority of producers advance money against film royalties or pay a lump cash “buy-out” to secure distribution rights. Their business viewpoint is most indie filmmakers are just happy seeing their movie released. The term they used was “glorified showreel” for an indie filmmaker to display they can make a feature film. So, they acquire many of their movie releases without paying an advance or offering a “buy-out” agreement.

Not making a profit from a movie does not make financial sense for film investors that expect to see money made. When people put up money to produce a movie they want a return on their investment. Otherwise it’s no longer a movie investment. It becomes a film donation of money they’re giving away with no expectations. I’ve been on the “dog and pony show” circuit meeting with potential film investors and learning invaluable lessons.

I’m in the habit now of talking to indie movie distributors before writing a screenplay to see what types of films are selling and what actors or celebrity names attached to a potential project appeal to them. This is not like chasing trends, but it gives producers a sharper picture of the sales climate for indie films. Sometimes distributors will give me a short list of actors or celebrities to consider that fit an independent movie budget. Movie sales outside of the U.S. are where a bulk of the money is made for indie filmmakers.

Movie distributors and film sales agents can tell you what actors and celebrity talent is translating to movie sales overseas at the indie level. These won’t be A-list names, but having someone with some kind of name is a great selling point to help your movie standout from others. Brief cameos of known actors or celebrities used to be a good way to keep talent cost down and add a bankable name to your cast.

That has changed lately from my conversations with distribution companies. Movie distributors now expect any name talent attached to have a meaningful part in the movie instead of a few minutes in a cameo role. Cameo scenes can still work if there is a visual hook that grabs the attention of viewers in some way. But having name talent say a couple of lines with no special hook won’t fly anymore.

Another way to make an indie film in need of funding more attractive to investors is to attach talent that has been in a movie or TV show of note. Their name as an actor might not be that well-known yet, but rising stars that have appeared in a popular movie or TV show can give your movie broader appeal. If you cast them in a supporting role keep working days on the set down to a minimum to save your budget. Try to write their scenes so they can be shot in one or two days.

When you’re pitching to serious film investors they will want to be given a detailed movie budget and distribution plan on how you plan on making money from the film’s release. The Catch-22 that happens a lot is that most movie distributors that cater to releasing indie films won’t commit to any deal until they’ve screened the movie.

There is not built-in distribution like with studio budget films. Film investors that are not traditionally part of the entertainment business can get turned off when a producer does not have a distribution deal already in place. They don’t understand the Catch-22 of indie filmmaking and distribution. This is where a movie producer really needs to have a solid pitch that explains the financial dynamics of indie film distribution.

Most film investors will pass on an indie movie producer’s financing pitch that mentions self-distribution in it. From a movie investor’s business perspective it takes entirely too long for an indie movie to generate money going the self-distribution route. It’s like the old school way of selling your movie out of the trunk of your car at places, but now it’s done online using digital distribution and direct sales via a blog. That’s a long grind that most investors will not be interested in waiting around for. Moving one unit of a movie at a time is too slow of trickle for investors.

A possible way around the Catch-22 is to reach out to movie distributors while you are pitching to film investors. With a firm budget number and possible cast attached you can gauge to see if there is any meaningful distribution interest in the movie. It’s always possible a distributor will tell you that they would offer an advance or “buy-out” deal. They usually won’t give you a hard number, but even a ballpark figure of what they might offer can let you know if your budget makes financial sense to approach movie investors with.

I know one savvy indie movie producer that makes 4-6 movies a year on very reasonable budgets and knows they’re already making a profit from the advance money alone. The film royalty payments are a bonus. The producer keeps budgets extremely affordable and streamlined at every phase of production. Once you have a track record with a distribution company you know what you can expect to be paid. Then you can offer film investors a percent on their money invested into the production that makes sense.

Social networking with other indie filmmakers lets you hear what’s happening with movie distribution from other people’s real life experiences. A cool thing I’ve been hearing about is that there are film investors that won’t put up money to make movie that is going to be self-distributed, but they will roll the dice on a feature that is going to specific film festivals. Not the art house film festivals. The ones that are very genre specific like for horror or action films. Like Screamfest Horror Film Festival or Action on Film (AOF). Film buyers attend these events and meaningful distribution deals are made.

Independent film financing and movie distribution are areas of the entertainment business all filmmakers will have to deal with and learn from each experience. I was in the hot seat today pitching to a film investor. I’ve streamlined the budget as much as I can without making the plot lose steam.

The jam I’m in as a producer is there are hard costs that cannot be avoided that include lots of gun play including two rigging shots where baddies get shot and are blown backwards off their feet. Badass action films need experienced and seasoned film crews to pull-off hardcore action shots off clean and safe. The cast I want to hire has the perfect appeal and name recognition for this indie action movie to rock viewers. There is nothing that can get lost in the translation in this film for foreign film buyers and movie viewers.

What I think got lost in the translation with the potential film investor today is if I keep taking out below-the-line crew to save money I’m going to have to do rewrites to the screenplay to take out action scenes. These are selling points that will hurt sales if they are written out. But it’s my job as an indie filmmaker to balance a budget that appeals to film investors. We’ll see how this goes. This is indie filmmaker Sid Kali typing fade out.

Get the inside scoop on writing, producing, directing, and movie distribution at Slice Of Americana Films. Check out the life and times of filmmaker Sid Kali.

Article Source:
http://EzineArticles.com/?expert=Sid_Kali

January 9, 2012

Globalisation And Primary Education Development In Tanzania: Prospects And Challenges

1. Overview of the Country and Primary Education System:

Tanzania covers 945,000 square kilometres, including approximately 60,000 square kilometres of inland water. The population is about 32 million people with an average annual growth rate of 2.8 percent per year. Females comprise 51% of the total population. The majority of the population resides on the Mainland, while the rest of the population resides in Zanzibar. The life expectancy is 50 years and the mortality rate is 8.8%. The economy depends upon Agriculture, Tourism, Manufacturing, Mining and Fishing. Agriculture contributes about 50% of GDP and accounting for about two-thirds of Tanzania’s exports. Tourism contributes 15.8%; and manufacturing, 8.1% and mining, 1.7%. The school system is a 2-7-4-2-3+ consisting of pre-primary, primary school, ordinary level secondary education, Advanced level secondary, Technical and Higher Education. Primary School Education is compulsory whereby parents are supposed to take their children to school for enrollment. The medium of instruction in primary is Kiswahili.

One of the key objectives of the first president J.K. Nyerere was development strategy for Tanzania as reflected in the 1967 Arusha Declaration, which to be ensuring that basic social services were available equitably to all members of society. In the education sector, this goal was translated into the 1974 Universal Primary Education Movement, whose goal was to make primary education universally available, compulsory, and provided free of cost to users to ensure it reached the poorest. As the strategy was implemented, large-scale increases in the numbers of primary schools and teachers were brought about through campaign-style programs with the help of donor financing. By the beginning of the 1980s, each village in Tanzania had a primary school and gross primary school enrollment reached nearly 100 percent, although the quality of education provided was not very high. From 1996 the education sector proceeded through the launch and operation of Primary Education Development Plan – PEDP in 2001 to date.

2. Globalization

To different scholars, the definition of globalization may be different. According to Cheng (2000), it may refer to the transfer, adaptation, and development of values, knowledge, technology, and behavioral norms across countries and societies in different parts of the world. The typical phenomena and characteristics associated with globalization include growth of global networking (e.g. internet, world wide e-communication, and transportation), global transfer and interflow in technological, economic, social, political, cultural, and learning areas, international alliances and competitions, international collaboration and exchange, global village, multi-cultural integration, and use of international standards and benchmarks. See also Makule (2008) and MoEC (2000).

3. Globalization in Education

In education discipline globalization can mean the same as the above meanings as is concern, but most specifically all the key words directed in education matters. Dimmock & Walker (2005) argue that in a globalizing and internalizing world, it is not only business and industry that are changing, education, too, is caught up in that new order. This situation provides each nation a new empirical challenge of how to respond to this new order. Since this responsibility is within a national and that there is inequality in terms of economic level and perhaps in cultural variations in the world, globalization seems to affect others positively and the vice versa (Bush 2005). In most of developing countries, these forces come as imposing forces from the outside and are implemented unquestionably because they do not have enough resource to ensure its implementation (Arnove 2003; Crossley & Watson, 2004).

There is misinterpretation that globalization has no much impact on education because the traditional ways of delivering education is still persisting within a national state. But, it has been observed that while globalization continues to restructure the world economy, there are also powerful ideological packages that reshape education system in different ways (Carnoy, 1999; Carnoy & Rhoten, 2002). While others seem to increase access, equity and quality in education, others affect the nature of educational management. Bush (2005) and Lauglo (1997) observe that decentralization of education is one of the global trends in the world which enable to reform educational leadership and management at different levels. They also argue that Decentralization forces help different level of educational management to have power of decision making related to the allocation of resources. Carnoy (1999) further portrays that the global ideologies and economic changes are increasingly intertwined in the international institutions that broadcast particular strategies for educational change. These include western governments, multilateral and bilateral development agencies and NGOs (Crossley & Watson 2004). Also these agencies are the ones which develop global policies and transfer them through funds, conferences and other means. Certainly, with these powerful forces education reforms and to be more specifically, the current reforms on school leadership to a large extent are influenced by globalization.

4. The School Leadership

In Tanzania the leadership and management of education systems and processes is increasingly seen as one area where improvement can and need to be made in order to ensure that education is delivered not only efficiently but also efficaciously. Although literatures for education leadership in Tanzania are inadequate, Komba in EdQual (2006) pointed out that research in various aspects of leadership and management of education, such as the structures and delivery stems of education; financing and alternative sources of support to education; preparation, nurturing and professional development of education leaders; the role of female educational leaders in improvement of educational quality; as will as the link between education and poverty eradication, are deemed necessary in approaching issues of educational quality in any sense and at any level. The nature of out of school factors that may render support to the quality of education e.g. traditional leadership institutions may also need to be looked into.

5. Impact of Globalization

As mentioned above, globalization is creating numerous opportunities for sharing knowledge, technology, social values, and behavioral norms and promoting developments at different levels including individuals, organizations, communities, and societies across different countries and cultures. Cheng (2000); Brown, (1999); Waters, (1995) pointed out the advantages of globalization as follows: Firstly it enable global sharing of knowledge, skills, and intellectual assets that are necessary to multiple developments at different levels. The second is the mutual support, supplement and benefit to produce synergy for various developments of countries, communities, and individuals. The third positive impact is creation of values and enhancing efficiency through the above global sharing and mutual support to serving local needs and growth. The fourth is the promotion of international understanding, collaboration, harmony and acceptance to cultural diversity across countries and regions. The fifth is facilitating multi-way communications and interactions, and encouraging multi-cultural contributions at different levels among countries.

The potential negative impacts of globalization are educationally concerned in various types of political, economic, and cultural colonization and overwhelming influences of advanced countries to developing countries and rapidly increasing gaps between rich areas and poor areas in different parts of the world. The first impact is increasing the technological gaps and digital divides between advanced countries and less developed countries that are hindering equal opportunities for fair global sharing. The second is creation of more legitimate opportunities for a few advanced countries to economically and politically colonize other countries globally. Thirdly is exploitation of local resources which destroy indigenous cultures of less advanced countries to benefit a few advanced countries. Fourthly is the increase of inequalities and conflicts between areas and cultures. And fifthly is the promotion of the dominant cultures and values of some advanced areas and accelerating cultural transplant from advanced areas to less developed areas.

The management and control of the impacts of globalization are related to some complicated macro and international issues that may be far beyond the scope of which I did not include in this paper. Cheng (2002) pointed out that in general, many people believe, education is one of key local factors that can be used to moderate some impacts of globalization from negative to positive and convert threats into opportunities for the development of individuals and local community in the inevitable process of globalization. How to maximize the positive effects but minimize the negative impacts of globalization is a major concern in current educational reform for national and local developments.

6. Globalization of Education and Multiple Theories

The thought of writing this paper was influenced by the multiple theories propounded by Yin Cheng, (2002). He proposed a typology of multiple theories that can be used to conceptualize and practice fostering local knowledge in globalization particularly through globalized education. These theories of fostering local knowledge is proposed to address this key concern, namely as the theory of tree, theory of crystal, theory of birdcage, theory of DNA, theory of fungus, and theory of amoeba. Their implications for design of curriculum and instruction and their expected educational outcomes in globalized education are correspondingly different.

The theory of tree assumes that the process of fostering local knowledge should have its roots in local values and traditions but absorb external useful and relevant resources from the global knowledge system to grow the whole local knowledge system inwards and outwards. The expected outcome in globalized education will be to develop a local person with international outlook, who will act locally and develop globally. The strength of this theory is that the local community can maintain and even further develop its traditional values and cultural identity as it grows and interacts with the input of external resources and energy in accumulating local knowledge for local developments.

The theory of crystal is the key of the fostering process to have “local seeds” to crystallize and accumulate the global knowledge along a given local expectation and demand. Therefore, fostering local knowledge is to accumulate global knowledge around some “local seeds” that may be to exist local demands and values to be fulfilled in these years. According to this theory, the design of curriculum and instruction is to identify the core local needs and values as the fundamental seeds to accumulate those relevant global knowledge and resources for education. The expected educational outcome is to develop a local person who remains a local person with some global knowledge and can act locally and think locally with increasing global techniques. With local seeds to crystallize the global knowledge, there will be no conflict between local needs and the external knowledge to be absorbed and accumulated in the development of local community and individuals.

The theory of birdcage is about how to avoid the overwhelming and dominating global influences on the nation or local community. This theory contends that the process of fostering local knowledge can be open for incoming global knowledge and resources but at the same time efforts should be made to limit or converge the local developments and related interactions with the outside world to a fixed framework. In globalized education, it is necessary to set up a framework with clear ideological boundaries and social norms for curriculum design such that all educational activities can have a clear local focus when benefiting from the exposure of wide global knowledge and inputs. The expected educational outcome is to develop a local person with bounded global outlook, who can act locally with filtered global knowledge. The theory can help to ensure local relevance in globalized education and avoid any loss of local identity and concerns during globalization or international exposure.

The theory of DNA represents numerous initiatives and reforms have made to remove dysfunctional local traditions and structures in country of periphery and replace them with new ideas borrowed from core countries. This theory emphasizes on identifying and transplanting the better key elements from the global knowledge to replace the existing weaker local components in the local developments. In globalizing education, the curriculum design should be very selective to both local and global knowledge with aims to choose the best elements from them. The expected educational outcome is to develop a person with locally and globally mixed elements, who can act and think with mixed local and global knowledge. The strength of this theory is its openness for any rational investigation and transplant of valid knowledge and elements without any local barrier or cultural burden. It can provide an efficient way to learn and improve the existing local practices and developments.

The theory of fungus reflects the mode of fostering local knowledge in globalization. This theory assumes that it is a faster and easier way to digest and absorb certain relevant types of global knowledge for nutrition of individual and local developments, than to create their own local knowledge from the beginning. From this theory, the curriculum and instruction should aim at enabling students to identify and learn what global knowledge is valuable and necessary to their own developments as well as significant to the local community. In globalizing education, the design of education activities should aim at digesting the complex global knowledge into appropriate forms that can feed the needs of individuals and their growth. The expected educational outcome is to develop a person equipped certain types of global knowledge, who can act and think dependently of relevant global knowledge and wisdom. Strengths of the theory is for some small countries, easily digest and absorb the useful elements of global knowledge than to produce their own local knowledge from the beginning. The roots for growth and development are based on the global knowledge instead of local culture or value.

The theory of amoeba is about the adaptation to the fasting changing global environment and the economic survival in serious international competitions. This theory considers that fostering local knowledge is only a process to fully use and accumulate global knowledge in the local context. Whether the accumulated knowledge is really local or the local values can be preserved is not a major concern. According to this theory, the curriculum design should include the full range of global perspectives and knowledge to totally globalize education in order to maximize the benefit from global knowledge and become more adaptive to changing environment. Therefore, to achieve broad international outlook and apply global knowledge locally and globally is crucial in education. And, cultural burdens and local values can be minimized in the design of curriculum and instruction in order to let students be totally open for global learning. The expected educational outcome is to develop a flexible and open person without any local identity, who can act and think globally and fluidly. The strengths of this theory are also its limitations particularly in some culturally fruit countries. There will be potential loss of local values and cultural identity in the country and the local community will potentially lose its direction and social solidarity during overwhelming globalization.

Each country or local community may have its unique social, economic and cultural contexts and therefore, its tendency to using one theory or a combination of theories from the typology in globalized education may be different from the other. To a great extent, it is difficult to say one is better than other even though the theories of tree, birdcage and crystal may be more preferred in some culturally rich countries. For those countries with less cultural assets or local values, the theories of amoeba and fungus may be an appropriate choice for development. However, this typology can provide a wide spectrum of alternatives for policy-makers and educators to conceptualize and formulate their strategies and practices in fostering local knowledge for the local developments. See more about the theories in Cheng (2002; 11-18)

7. Education Progress since Independence in Tanzania

During the first phase of Tanzania political governance (1961-1985) the Arusha Declaration, focusing on “Ujamaa” (African socialism) and self-reliance was the major philosophy. The nationalization of the production and provision of goods and services by the state and the dominance of ruling party in community mobilization and participation highlighted the “Ujamaa” ideology, which dominated most of the 1967-1985 eras. In early 1970s, the first phase government embarked on an enormous national campaign for universal access to primary education, of all children of school going age. It was resolved that the nation should have attained universal primary education by 1977. The ruling party by that time Tanganyika African National Union (TANU), under the leadership of the former and first president of Tanzania Mwalimu Julius K. Nyerere, directed the government to put in place mechanisms for ensuring that the directive, commonly known as the Musoma Resolution, was implemented. The argument behind that move was essentially that, as much as education was a right to each and every citizen, a government that is committed to the development of an egalitarian socialist society cannot segregate and discriminate her people in the provision of education, especially at the basic level.

7.1. The Presidential Commission on Education

In 1981, a Presidential Commission on education was appointed to review the existing system of education and propose necessary changes to be realized by the country towards the year 2000. The Commission submitted its report in March 1982 and the government has implemented most of its recommendation. The most significant ones related to this paper were the establishment of the Teachers’ Service Commission (TSC), the Tanzania Professional Teachers Association, the introduction of new curriculum packages at primary, secondary and teacher education levels, the establishment of the Faculty of Education (FoE) at the University of Dar-es-Salaam, the introduction of pre-primary teacher education programme; and the expansion of secondary education.

7.2. Education during the Second Phase Government of Tanzania

The second phase government of Tanzania spanning from 1985 to 1995, was characterized by new liberal ideas such as free choice, market-oriented schooling and cost efficiency, reduced the government control of the UPE and other social services. The education sector lacked quality teachers as well as teaching/learning materials and infrastructure to address the expansion of the UPE. A vacuum was created while fragmented donor driven projects dominated primary education support. The introduced cost sharing in the provision of social services like education and health hit most the poorest of the poor. This decrease in government support in the provision of social services including education as well as cost-sharing policies were not taken well, given that most of the incomes were below the poverty line. In 1990, the government constituted a National Task Force on education to review the existing education system and recommend a suitable education system for the 21st century.

The report of this task force, the Tanzania Education System for the 21st Century, was submitted to the government in November 1992. Recommendations of the report have been taken into consideration in the formulation of the Tanzania Education and Training Policy (TETP). In spite of the very impressive expansionary education policies and reforms in the 1970s, the goal to achieve UPE, which was once targeted for achievement in 1980, is way out of reach. Similarly, the Jomtien objective to achieve Basic Education for all in 2000 is on the part of Tanzania unrealistic. The participation and access level have declined to the point that attainment of UPE is once again an issue in itself. Other developments and trends indicate a decline in the quantitative goals set rather than being closer to them (Cooksey and Reidmiller, 1997; Mbilinyi, 2000). At the same time serious doubt is being raised about school quality and relevance of education provided (Galabawa, Senkoro and Lwaitama, (eds), 2000).

7.3. Outcomes of UPE

According to Galabawa (2001), the UPE describing, analysis and discussing explored three measures in Tanzania: (1) the measure of access to first year of primary education namely, the apparent intake rate. This is based on the total number of new entrants in the first grade regardless of age. This number is in turn expressed as a percentage of the population at the official primary school entrance age and the net intake rate based on the number of new entrants in the first grade who are of the official primary school entrance age expressed as percentage of the population of corresponding age. (2) The measure of participation, namely, gross enrolment ratio representing the number of children enrolled in primary education, regardless of age, expressed as a percentage of the official primary school age population; while the net enrolment ratio corresponds to the number of children of the official primary school age enrolled in primary school expressed as a percentage of corresponding population. (3) The measure of internal efficiency of education system, which reflect the dynamics of different operational decision making events over the school cycle like dropouts, promotions and repetitions.

7.3.1. Access to Primary Education

The absolute numbers of new entrants to grade one of primary school cycles have grown steadily since 1970s. The number of new entrants increased from around 400,000 in 1975 to 617,000 in 1990 and to 851,743 in 2000, a rise of 212.9 percent in relative terms. The apparent (gross) intake rate was high at around 80% in the 1970s dropping to 70% in 1975 and rise up to 77% in 2000. This level reflects the shortcomings in primary education provision. Tanzania is marked by wide variations in both apparent and net intake rates-between urban and rural districts with former performing higher. Low intake rates in rural areas reflect the fact that many children do not enter schools at the official age of seven years.

7.3.2. Participation in Primary Education

The regression in the gross and net primary school enrolment ratios; the exceptionally low intake at secondary and vocational levels; and, the general low internal efficiency of the education sector have combined to create a UPE crisis in Tanzania’s education system (Education Status Report, 2001). There were 3,161,079 primary pupils in Tanzania in 1985 and, in the subsequent decade primary enrolment rose dramatically by 30% to 4,112,167 in 1999. These absolute increases were not translated into gross/net enrolment rates, which actually experienced a decline threatening the sustainability of quantitative gains. The gross enrolment rate, which was 35.1% in late 1960′s and early 1970s’, grew appreciably to 98.0% in 1980 when the net enrolment rate was 68%. (ibid)

7.3.3. Internal Efficiency in Primary Education

The input/output ratio shows that it takes an average of 9.4 years (instead of planned 7 years) for a pupil to complete primary education. The extra years are due to starting late, drop-outs, repetition and high failure rate which is pronounced at standard four where a competency/mastery examination is administered (ESDP, 1999, p.84). The drive towards UPE has been hampered by high wastage rates.

7.4. Education during the Third Phase Government of Tanzania

The third phase government spanning the period from 1995 to date, intends to address both income and non-income poverty so as to generate capacity for provision and consumption of better social services. In order to address these income and non-income poverty the government formed the Tanzania Vision 2025. Vision 2025 targets at high quality livelihood for all Tanzanians through the realization of UPE, the eradication of illiteracy and the attainment of a level of tertiary education and training commensurate with a critical mass of high quality human resources required to effectively respond to the developmental challenges at all level. In order to revitalize the whole education system the government established the Education Sector Development Programme (ESDP) in this period. Within the ESDP, there two education development plans already in implementation, namely: (a) The Primary Education Development Plan (PEDP); and (b) The Secondary Education Development Plan (SEDP).

8. Prospects and Challenges of Primary of Education Sector

Since independence, The government has recognised the central role of education in achieving the overall development goal of improving the quality of life of Tanzanians through economic growth and poverty reduction. Several policies and structural reforms have been initiated by the Government to improve the quality of education at all levels. These include: Education for Self-Reliance, 1967; Musoma Resolution, 1974; Universal Primary Education (UPE), 1977; Education and Training Policy (ETP), 1995; National Science and Technology Policy, 1995; Technical Education and Training Policy, 1996; Education Sector Development Programme, 1996 and National Higher Education Policy, 1999. The ESDP of 1996 represented for the first time a Sector-Wide Approach to education development to redress the problem of fragmented interventions. It called for pooling together of resources (human, financial and materials) through the involvement of all key stakeholders in education planning, implementation, monitoring and evaluation (URT, 1998 quoted in MoEC 2005b). The Local Government Reform Programme (LGRP) provided the institutional framework.

Challenges include the considerable shortage of classrooms, a shortage of well qualified and expert teachers competent to lead their learners through the new competency based curriculum and learning styles, and the absence of an assessment and examination regime able to reinforce the new approaches and reward students for their ability to demonstrate what they know understand and can do. At secondary level there is a need to expand facilities necessary as a result of increased transition rates. A major challenge is the funding gap, but the government is calling on its development partners to honour the commitments made at Dakar, Abuja, etc, to respond positively to its draft Ten Year Plan. A number of systemic changes are at a critical stage, including decentralisation, public service reform, strengthening of financial management and mainstreaming of ongoing project and programmes. The various measures and interventions introduced over the last few years have been uncoordinated and unsynchronised. Commitment to a sector wide approach needs to be accompanied by careful attention to secure coherence and synergy across sub-sectoral elements. (Woods, 2007).

9. Education and School Leadership in Tanzania and the Impacts

Education and leadership in primary education sector in Tanzania has passed through various periods as explained in the stages above. The school leadership major reformation was maintained and more decentralized in the implementation of the PEDP from the year 2000 to date. This paper is also more concerned with the implementation of globalization driven policies that influence the subjectivity of education changes. It is changing to receive what Tjeldvoll et al. (2004:1; quoted in Makule, 2008) considers as “the new managerial responsibilities”. These responsibilities are focused to increase accountability, equity and quality in education which are global agenda, because it is through these, the global demands in education will be achieved. In that case school leadership in Tanzania has changed. The change observed is due to the implementation of decentralization of both power and fund to the low levels such as schools. School leadership now has more autonomy over the resources allocated to school than it was before decentralization. It also involves community in all the issues concerning the school improvement.

10. Prospects and Challenges of School Leadership

10.1. Prospects

The decentralization of both power and funds from the central level to the low level of education such as school and community brought about various opportunities. Openness, community participation and improved efficiency mentioned as among the opportunities obtained with the current changes on school leadership. There is improved accountability, capacity building and educational access to the current changes on school leadership. This is viewed in strong communication network established in most of the schools in the country. Makule (2008) in her study found out that the network was effective where every head teacher has to send to the district various school reports such as monthly report, three month report, half a year report, nine month report and one year report. In each report there is a special form in which a head teacher has to feel information about school. The form therefore, give account of activities that takes place at school such as information about the uses of the funds and the information about attendance both teacher and students, school buildings, school assets, meetings, academic report, and school achievement and problems encountered. The effect of globalization forces on school leadership in Tanzania has in turn forced the government to provide training and workshop for school leadership (MoEC, 2005b). The availability of school leadership training, whether through workshop or training course, considered to be among the opportunities available for school leadership in Tanzania

10.2. Challenges

Like all countries, Tanzania is bracing itself for a new century in every respect. The dawn of the new millennium brings in new changes and challenges of all sectors. The Education and Training sector has not been spared for these challenges. This is, particularly important in recognition of adverse/implications of globalisation for developing states including Tanzania. For example, in the case of Tanzania, globalisation entails the risks of increased dependence and marginalisation and thus human resource development needs to play a central role to redress the situation. Specifically, the challenges include the globalisation challenges, access and equity, inclusive or special needs education, institutional capacity building and the HIV/aids challenge.

11. Conclusion

There are five types of local knowledge and wisdom to be pursued in globalized education, including the economic and technical knowledge, human and social knowledge, political knowledge, cultural knowledge, and educational knowledge for the developments of individuals, school institutions, communities, and the society. Although globalisation is linked to a number of technological and other changes which have helped to link the world more closely, there are also ideological elements which have strongly influenced its development. A “free market” dogma has emerged which exaggerates both the wisdom and role of markets, and of the actors in those markets, in the organisation of human society. Fashioning a strategy for responsible globalisation requires an analysis which separates that which is dogma from that which is inevitable. Otherwise, globalisation is an all too convenient excuse and explanation for anti-social policies and actions including education which undermine progress and break down community. Globalisation as we know it has profound social and political implications. It can bring the threat of exclusion for a large portion of the world’s population, severe problems of unemployment, and growing wage and income disparities. It makes it more and more difficult to deal with economic policy or corporate behaviour on a purely national basis. It also has brought a certain loss of control by democratic institutions of development and economic policy.

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Hong Kong Clothing Industry

Overview

Textile quotas were eliminated among WTO members at the first day of 2005 in accordance with the Agreement on Textiles and Clothing (ATC). However, resistance to quota removal spread in the US and EU. Subsequently, China reached agreements with the EU and the US in June and November 2005 respectively. The China-US agreement, effective from January 2006, governs the exports of a total of 21 groups involving 34 categories of Chinese textiles and clothing products to the US during 2006-2008. The China-EU agreement, effective from June 2005, covers 10 categories of Chinese textiles and clothing exports to the EU during 2005-2007.

On the other hand, the mainland and Hong Kong agreed in October 2005 to further liberalise the mainland market for Hong Kong companies under the third phase of the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA III). Along with other products of Hong Kong origin, the mainland agreed to give all products of Hong Kong origin, including clothing items, tariff-free treatment starting from 1 January 2006. According to the stipulated procedures, products which have no existing CEPA rules of origin, will enjoy tariff-free treatment upon applications by local manufacturers and upon the CEPA rule of origins being agreed and met.

Hong Kong clothing companies are reputable for ODM and OEM production. They are able to deliver quality clothing articles in short lead time, as foreign importers and retailers request clothing suppliers to tighten up supply chain management to ensure the ordered merchandise reaching the store floor at the right time. Increasingly, Hong Kong clothing companies, the established ones in particular, have shown enthusiasm for brand promotion.

Hong Kong’s total exports of clothing rose year-on-year by 9% in the first 11 months of 2005. While Hong Kong’s re-exports of clothing rose by 20%, domestic exports fell by 14%. In the first 11 months of 2005, Hong Kong’s clothing exports to the US and EU rose by 11% and 18% respectively. While Hong Kong’s clothing exports to Japan levelled off, those to the Chinese mainland declined by 11%.

Industry Features

The clothing industry is a major manufacturing sector of Hong Kong. Its gross output is one of the highest among all manufacturing sectors, amounting to HK$35.9 billion in 2003. It is the largest manufacturing employer in Hong Kong, with 1,673 establishments hiring 28,752 workers as of June 2005. It is also the leading earner in terms of domestic exports, taking up 40% of the total in the first 11 months of 2005.

Hong Kong’s geographic boundary has never constrained the development of the forward-looking clothing industry. The majority of clothing manufacturers have set up offshore production facilities in an attempt to reduce operation costs. Relocation of production facilities offshore has however resulted in a steady decline in the number of clothing manufacturers in Hong Kong.

Hong Kong is not only a leading production centre but also a hub for clothing sourcing globally. Companies doing garment trade in Hong Kong are experienced in fabrics procurement, sales and marketing, quality control, logistic arrangements, clothing designs and international and national rules and regulations. The professionalism that they command and the combined services offered are not easily matched elsewhere. With a total of 15,190 establishments hiring 95,889 workers, they form the largest group involved in import-export trade in Hong Kong.

Performance of Hong Kong’s Exports of Clothing

Hong Kong’s total exports of clothing rose year-on-year by 9% in the first 11 months of 2005. While Hong Kong’s re-exports of clothing rose by 20%, domestic exports fell by 14%. The contrasting performance of Hong Kong’s re-exports and domestic exports was basically ascribed to the increasing relocation of garment manufacturing to the Chinese mainland, resulting from the removal of quotas under WTO’s Agreement on Textiles and Clothing (ATC). But the declining trend of domestic exports has been reversed somewhat in recent months, due to the re-imposition of quantitative restraints on mainland-made textiles and clothing by the US and EU.

Retail sales in the US held firm in the first 11 months of 2005, rising by nearly 6% from the same period in the previous year. In the first 11 months of 2005, Hong Kong’s clothing exports to the US rose year-on-year by 11%.

In the first 11 months of 2005, Hong Kong’s total clothing exports to the EU surged year-on-year by 18%. Clothing exports to major EU markets like France, Germany and Italy recorded growth rates in excess of 20%.

On the other hand, Hong Kong’s clothing exports to Japan levelled off in the first 11 months of 2005 partly due to the trend of direct shipment. On the back of the rising income however, Japanese consumers tend to resume their spending spree on premium clothing items. Meanwhile, Hong Kong’s clothing exports to the Chinese mainland dropped by 11% in the first 11 months of 2005, compared with the same period last year.

Product-wise, Hong Kong’s exports of woven wear rose by 12% in the first 11 months of 2005. While woven wear for women/girls grew by 13%, those for men/boys recorded a growth of 8% from the same period in the previous year. Knitted wear grew by 2%, with women/girls and men/boys rising by 1% and 6% respectively. While clothing accessories declined by 3%, other apparel articles, for their part, increased by 13%.

Sales Channels

Hong Kong’s clothing manufacturers have forged strong relationships with their customers. They are able to understand and cater for the preferences of very broad customer bases. Exporters also have good knowledge of international and national rules and regulations governing clothing exports, such as rules of origin, quota restrictions, tariff rates and documentation requirements. Cut, make and trim (CMT) arrangements are common although many Hong Kong manufacturers have moved to higher value-added activities such as design and brand development, quality control, logistics and material sourcing.

A few well-established local manufacturers have entered into the retailing business, either locally or in overseas markets. Many of them have retail networks in major cities around the world including Beijing, London, New York, San Francisco, Shanghai, Singapore, Sydney, Taipei and Tokyo. Some well-known manufacturing retailers include Baleno, Bossini, Crocodile, Episode, Esprit, G-2000, Giordano, JEANSWEST, Moiselle and U-2.

As a global sourcing hub in Asia, Hong Kong attracts a number of international trading houses and major retailers. Buyers sourcing from Hong Kong include American and European department stores (e.g. Macy’s, JCPenney, Federated, Karstadt Quelle, C & A), discount stores (e.g., Sears, Target and Carrefour), specialty chains (e.g., The Gap, The Limited) and mail order houses (e.g. Otto and Great Universal Stores). Many international premium designer labels — such as Calvin Klein, Donna Karen, Ralph Lauren, Tommy Hilfiger and Yves Saint Laurent — source clothes in Hong Kong through their buying offices or other intermediaries.

Hong Kong’s fashion designers have been gaining worldwide reputation for their professional expertise, sensitivity to current trends and ability to blend commercialism with innovation. Medium to high-priced fashion clothing bearing Hong Kong designer labels is being sold/have been sold in renowned department

stores overseas such as Bloomingdale’s, C & A, Harrod’s, Isetan, Macy’s, Marui, Mitsukoshi, Nieman Marcus and Seibu.

Trade fairs and exhibitions remain common places for buyers and suppliers of clothing to congregate. To establish connections and explore market opportunities, Hong Kong manufacturers and traders have involved themselves actively in international shows led by the Hong Kong Trade Development Council (TDC), including the ones in Beijing, Chengdu, Dalian, Dubai, Dusseldorf, Hong Kong, Moscow, Mumbai, Paris and Tokyo. ‘Hong Kong Fashion Week’ is organised twice a year and attracts international suppliers and buyers to participate in the exhibition. Organised by TDC, ‘World Boutique, Hong Kong’ is the first independent event in Hong Kong dedicated to promoting designers’ collection and brands from around the world.

Industry Trends

Changes in retail landscape: In the US and EU, large-scale retailers are undergoing drastic restructuring and consolidation, in particular, the growing prominence of hypermarkets such as Wal-Mart. To strengthen competitiveness, Sears and Kmart have merged to form the third largest retail group in the US.

Growing importance of private labels: Private labels, in essence, have become an increasingly effective marketing tool among garment retailers. In order to differentiate as well as upgrade the image of their products, major retailers have started to put a stronger emphasis on their own labels. According to Cotton Incorporated, private labels accounted for 45% of total US apparel sales in 2003, up from 39% in 2001. In some adult apparel categories, such as skirts, private labels accounted for as high as 76% of the total sales. It is also estimated that 45% of products sold in the EU are sold under private labels. Renowned retailers such as H&M, Marks & Spencer, Orsay, Palmers, Pimkie, Springfield and Kookai have owned their private labels. As consumers desire to have private labels on everyday garments like jeans, accessories and T-shirts, the doors are also open to the supply of these clothing items to private label owners.

Growing interest in China’s domestic market: The rapid expansion of mainland’s economy has attracted great interest of Hong Kong clothing companies to explore its clothing market. A TDC survey on mainland’s garment shoppers indicates that Hong Kong brands are ranked number one by the respondents in the mid-range segment. While international brands are most preferred in the high-end segment, mainland brands dominate the low-end. In addition, the same survey finds out that in the eyes of mainland consumers, Hong Kong companies are very strong in casual wear, as they are generally of good design and quality. In essence, many mainland consumers have developed a stronger awareness of Hong Kong brands through tour to and shopping in Hong Kong. Therefore, Hong Kong’s casual wear has successfully projected a positive image to mainland consumers.

CEPA

On 18 October 2005, the mainland and Hong Kong agreed to further liberalise the mainland market for Hong Kong companies under the third phase of the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA III). Along with other products of Hong Kong origin, the mainland agreed to give all products of Hong Kong origin, including clothing items, tariff-free treatment starting from 1 January 2006. According to the stipulated procedures, products which have no existing CEPA rules of origin, will enjoy tariff-free treatment upon applications by local manufacturers and upon the CEPA rule of origins being agreed and met. But non-Hong Kong made clothing products will remain subject to tariff rates of 10-25% when entering the mainland.

The promulgated rules of origin for clothing items to benefit from CEPA’s tariff preference are basically similar to the existing rules governing Hong Kong’s exports of these products. Generally speaking, the principal manufacturing process of cut-and-sewn garment is sewing of parts into garments. If linking and/or stitching is/are required, such process/processes must also be done in Hong Kong. For piece-knitted garment, if it is manufactured from yarn, the principal process is knitting of yarn into knit-to-shape panel.

If the piece-knitted garment is manufactured from knit-to-shape-panels, the principal process is linking of knit-to-shape panels into garment. If stitching is required, it must also be done in Hong Kong.

Trade Measures Affecting Exports of Clothing

According to the ATC, textile quotas were eliminated among WTO members at the first day of 2005. However, resistance to quota removal spread in the US and EU. Particularly in the US, China-specific safeguards on 10 categories of clothing items from China were invoked. Against this background, China reached agreements with the EU and the US in June and November 2005 respectively.

The China-US agreement, effective from January 2006, governs the exports of a total of 21 groups involving 34 categories of Chinese textiles and clothing products to the US during 2006-2008. It allows an annual growth of 10-15% in 2006, 12.5-16% in 2007 and 15-17% in 2008. The China-EU agreement, effective from June 2005, provides for an annual growth of 8-12.5% in 10 categories of Chinese textiles and clothing exports to the EU during 2005-2007. In addition, both EU and US agreed to exercise restraint in invoking China-specific safeguard against Chinese textiles and clothing that are not covered in the agreements.

Product Trends

Formal Dressing: While casual wear accounts for the bulk of clothing sales, a general trend towards stricter corporate dress codes has led to a rising demand for formal dressing, particularly suits. According to a survey by Cotton Incorporated in late 2004/early 2005, 38.5% of respondents believe that people dressed too casually at work. This is a 6.5 percentage point increase over the same year-ago.

Teenager: One of the major driving forces of clothing market appears to be the teenagers in the coming years. The number of teenagers in the US expects to increase from 31.6 million in 2001 to 34.1 million in 2010. A recent survey by Teenage Research Unlimited found that teens are saving money by value shopping. While JCPenney is their favourite department store, Target and Wal-mart are their favourite hypermarkets. In addition, Old Navy is their choices among specialty apparel stores.

Silver Market: Ageing population becomes a common phenomenon in many developed countries in Europe as well as Japan and the US. Elderly people constitute a major market segment called ‘silver market’. Supported by savings, social security benefits and pensions, many elderly people have rather strong spending power. It is estimated that the age group of 65 year and above accounted for about 21% of Japan’s consumption expenditure in 2000. A survey conducted by the Japanese government also shows that people who are 60 years old and above possess almost three times the financial assets of those in the 40-50 age group. In the US, those aged at or above 65 amounted to 18.1 million in 2001, and the number is expected to swell to 26 million in 2015.

Plus-size Market: The plus-size market has been an area of growth for many years, and the trend is expected to continue in the coming future. It is estimated that 65 million women in the US wear size 14 or above. This group represents one-half of the US female population. It is reported that some renowned brands have already responded to the trend by offering merchandise of larger size; these companies include Liz Claiborne, Ralph Lauren and Tommy Hilfiger.

Easy-care Clothes: Clothes made of stain-resistant and wrinkle-free fabrics are well received in the market. It is estimated that about a quarter of apparel is now made of easy-care fabrics, and its popularity is expected to continue in the next few years. While major apparel brands like Dockers and Liz Claiborne have already marketed extensively easy-care clothes, major hypermarkets, like Wal-Mart, also offer more merchandise of such quality.

Source: Hong Kong Trade Development Council

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January 8, 2012

Automotive Technology Degrees Provide Tools For A Variety Of Job Opportunities

An automotive technology degree can be achieved with many designations and certificates. The complexity of a car has required an equally complex field of repair personnel within this industry. Ultimately, automotive degrees provide the foundations for entry-level positions in the automotive industry that could lead to those managerial in nature should that be a part of your career goals. These programs are typically offered on both part-time and full-time schedules.

If you are interested in an automotive degree program you should possess the ability to work well with people, as well as the ability to work without direct supervision. You should have an aptitude for math and reading and have a natural inclination for mechanical operations. Additionally, you must possess adequate manual dexterity along with competent hand-eye coordination.

Graduates of automotive degree programs will typically have the necessary training to pass the Automotive Service Excellence exam in up to the eight ASE specialty areas. The National Institute for Automotive Service Excellence is a nationwide, nonprofit organization that strives to test and certify auto technicians throughout the county. A graduate with an Associate’s of Applied Science in Automotive Technology and the ASE credentials will be appropriately recognized as a skilled automotive technician when applying for a job.

The automotive program will typically train you in a variety of fundamental automotive specialties. These will include appropriate foundations in the important areas of engine repair, brakes, and electrical systems. You will also learn what is known as HVAC training, which covers heating, ventilation, and air conditioning. The program continues with training that involves automotive transmissions, drivetrain and axles, and suspension and steering. You also will gain experience in maximizing engine performance.

An Associate’s of Applied Science in Automotive Technology typically requires 70 credits for completion, which can be achieved in two-years on a full-time basis. Depending on the school, however, credit requirements may differ, so make sure to inquire before enrolling. The program includes the obvious automotive coursework plus the successful completion of courses in the following fields: science, accounting, communications, humanities, and management. Additionally, classroom work is supplemented by relevant lab work and practical experience gained through an integrated internship required for graduation.

Automotive technology degrees are designed to provide proper preparation to students seeking immediate employment upon graduation. Should you wish to transfer to a four-year college to obtain a Bachelor of Science Degree in Automotive Engineering Technology or a related field, these programs and their credits are typically transferable to four-year schools.

A well-trained automotive mechanic will find many career prospects within the different facets of the automobile industry. Graduates can choose to be self-employed or work as technicians for various businesses, such as tire centers, automobile dealerships, or service centers. A college graduate with an ASE certification will be deemed competent and qualified with the ability to locate employment across the automotive industry.

Automotive technical training opportunities are as diverse as the automobiles that need repair. When considering online certificate programs and degrees, you’ll want to know what kinds of automotive classes you’ll be taking. It is important to select a school whose training program is an up-to-date reflection of current industry procedures that will train you to successfully and efficiently repair automobiles and solve customer issues. As an added bonus, to help jump start your career, many automotive certificate programs will issue, upon graduation, a specialized tool set to facilitate your transition from student to successful technician.

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January 6, 2012

Automotive Repair Training Correspondence Course

Automotive repair training is one of the most practical courses you could ever take. Like good teachers, doctors and chefs, anywhere in the world you are, there will always be a need of people who good at repairing cars.

One of the most frustrating (and sometimes frightening ) thing for drivers is the times when their vehicles breakdown in busy traffic or on lonely country roads. And what is worse, is hiring auto mechanics who are no good and hence are unable to solve the problems.

It is no surprise that some so called auto technicians or auto mechanics have no previous training. They have learned how to “fix cars” by watching their dads work on their cars.

Whilst experience is a great teacher, it does help a mechanic to become more skillful if he had automotive repair training. Such training lays out the theory and practical aspects of repairing an engine.

One must remember that the car engines of today are a lot more complex that 20 years ago. There are sophisticated computer systems, braking systems and suspensions. An auto mechanic needs to keep abreast with rapidly changing auto technologies.

Automotive repair training gives aspiring mechanics up to date knowledge of the modern day engine and how to solve the problems such engines experience. This training can be done entirely via correspondence. The course materials are delivered right to the door of the student.

What is more, getting this training via correspondence is a time saver – it allows the student the opportunity to study in his spare time whilst getting vital on the job experience.

If a career in car engine repair intrigues you, seek quality online schools that offer car repair training online or via correspondence. Look for schools that have been around for a while and have a proven track record.

Next, find out which online school offers the top rated automotive repair training. Visit: http://www.DistanceLearningDegrees.org

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